Sony Corp
Euromonitor International's company profile, Sony Corp offers detailed strategic analysis of the company's business, examining its performance in the consumer electronics market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Tables: 6 | Publication date: Jul 2007
Table of contents
CONSUMER ELECTRONICS : MARKET INSIGHT
INTRODUCTION
Key Facts
Summary 1 Sony Corp: Key Facts
CONSUMER ELECTRONICS BUSINESS
Business Development
Net Sales and Profits
Table 1 Sony Corp: Sales 2001-2006
COMPANY PERFORMANCE
Competitive Context
Marketing Strategies
Distribution Strategies
BRAND ASSESSMENT
Brand Portfolio
New Product Development
Private Label Manufacture
STRATEGIC EVALUATION
SWOT Analysis
Future Prospects
APPENDICES
Appendix 1: Brand Portfolio
Summary 2 Sony Corp: Consumer Electronics Brand Portfolio
Appendix 2: Subsidiaries and Affiliates
Summary 3 Sony Corp: Subsidiaries and Affiliates
Appendix 3: Websites
Summary 4 Sony Corp: Websites
Appendix 4: History and Corporate Development
Summary 5 Sony Corp: Historical Development