Spirits in Austria
Euromonitor International's Spirits in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 71 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Beer and spirits volumes up slightly, wine declining
Value sales growth slightly ahead of the volume sales increase
Innovations reflect diversification of tastes and trend towards specialities
Domestic producers dominate beer and wine, but lose share in spirits
Volumes to stagnate over the forecast period, unit prices to increase
KEY TRENDS AND DEVELOPMENTS
Incoming tourism fails to boost industry, but EURO 2008 will change this
Discounters become ever more important in distribution strategies
Spar and Rewe increasing grip on retail market with acquisitions
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Stiegl Goldbräu
Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Ernest & Julio Gallo Sierra Valley Zinfandel
Table 5 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Wegenstein Blauer Zweigelt
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – Bacardi Carta Blanca Superior
Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Amadé Chocolate-Orange Likör
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
BRAU-UNION ÖSTERREICH AG - ALCOHOLIC DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Brau-Union Österreich AG: Key Facts
Summary 4 Brau-Union Österreich AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Brau-Union Österreich AG: Production Sites 2007
COMPETITIVE POSITIONING
Summary 6 Brau-Union Österreich AG: Competitive Position 2006
OTTAKRINGER BRAUEREI AG - ALCOHOLIC DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Ottakringer Brauerei AG: Key Facts
Summary 8 Ottakringer Brauerei AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Ottakringer Brauerei AG: Competitive Position 2006
SPITZ GESMBH, S - ALCOHOLIC DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Spitz GesmbH KG: Key Facts
Summary 11 Spitz GesmbH KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Spitz GesmbH KG: Competitive Position 2006
STIEGLBRAUEREI ZU RIEDENBURG, FRANZ HUEMER & CO - ALCOHOLIC DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Stieglbrauerei zu Riedenburg, Franz Huemer & Co: Key Facts
Summary 14 Stieglbrauerei zu Riedenburg, Franz Huemer & Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Stieglbrauerei zu Riedenburg, Franz Huemer & Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Stieglbrauerei zu Riedenburg, Franz Huemer & Co: Competitive Position 2006
WEINKELLEREI LENZ MOSER AG - ALCOHOLIC DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Lenz Moser GmbH: Key Facts
Summary 18 Lenz Moser GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Lenz Moser GmbH: Competitive Position 2006
SPIRITS IN AUSTRIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 20 Benchmark Brands – Austria
Published data comparisons
SECTOR DATA
Table 24 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 25 Sales of Spirits by Subsector: Total Value 2002-2007
Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 33 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 34 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 35 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 36 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 37 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 38 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 39 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 40 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 41 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 42 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 43 Liqueurs Production: Total Volume 2001-2006
Table 44 Other Spirits Production: Total Volume 2001-2006
Table 45 Company Shares of Spirits by National Brand Owner 2002-2006
Table 46 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 47 Brand Shares of Spirits 2003-2006
Table 48 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 49 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 50 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 51 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012