Spirits in Belgium
Euromonitor International's Spirits in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 74 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Value of alcoholic drinks growth forges ahead
Traditional drinks falling out of favour
Big players increase their sales shares
Discounters and convenience stores carve out bigger share
Positive outlook for alcoholic drinks in Belgium
KEY TRENDS AND DEVELOPMENTS
Price erosion continues
Tastes becoming increasingly international
Health and wellness concerns beginning to bite
Private label continues its advance
Premiumisation shaping the market
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Jupiler
Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Jacob’s Creek
Table 5 Selling Margin of a Typical Imported Spirits Brand 2007 – J&B
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
ALKEN MAES NV SA, BROUWEIJEN - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Alken-Maes Brasseries SA, NV Brouwerijen: Key Facts
Summary 4 Alken-Maes Brasseries SA, NV Brouwerijen: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 5 Alken-Maes Brasseries SA, NV Brouwerijen: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Alken-Maes Brasseries SA, NV Brouwerijen: Competitive Position 2006
BRUGGEMAN NV - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Bruggeman NV: Key Facts
Summary 8 Bruggeman NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Bruggeman NV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Bruggeman NV: Competitive Position 2006
DELHAIZE 'LE LION' SA - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Delhaize ‘Le Lion’ SA: Key Facts
Summary 12 Delhaize Belgium: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Delhaize ‘Le Lion’ SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Delhaize ‘Le Lion’ SA: Competitive Position 2006
DUVEL MOORTGAT NV - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Duvel Moortgat NV: Key Facts
Summary 16 Duvel Moortgat NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Duvel Moortgat NV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Duvel Moortgat NV: Competitive Position 2006
HAACHT NV SA, BROUWERIJ - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Haacht NV SA, Brouwerij: Key Facts
Summary 20 Haacht NV SA, Brouwerij: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Haacht NV SA, Brouwerij: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 Haacht NV SA, Brouwerij: Competitive Position 2006
MCS NV SA - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 23 MCS NV SA: Key Facts
Summary 24 MCS NV SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 MCS NV SA: Competitive Position 2006
SPIRITS IN BELGIUM
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
SECTOR DATA
Table 22 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 23 Sales of Spirits by Subsector: Total Value 2002-2007
Table 24 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 25 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 26 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 27 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 28 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 30 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 31 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 32 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 33 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 34 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 35 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 36 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 37 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 38 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 39 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 40 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 41 Liqueurs Production: Total Volume 2001-2006
Table 42 Company Shares of Spirits by National Brand Owner 2002-2006
Table 43 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 44 Brand Shares of Spirits 2003-2006
Table 45 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 46 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 47 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 48 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012
Summary 26 Benchmark Brands – Belgium