Spirits in Canada
Euromonitor International's Spirits in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 69 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Moderate Aggregate Growth
Demand for Healthier and Higher Quality Drinks Increases with Ageing Population
Foreign Companies Continue to Dominate Sales but Acquisition Activity Slows
Industry Expected to Experience Moderate Growth
KEY TRENDS AND DEVELOPMENTS
Economic Downturn Is Both Threat and Opportunity for Alcohol Sales
Aging Consumers Seek Function, Familiarity, and Quality
Premium Alcoholic Beverages Lead the Way
Better-for-You Drink Alternatives
The Golden Age of Flavoured Beverages
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
MARKET BACKGROUND
Legislation
Taxation and Duty Levies
Table 1 Selling Margin of a Typical Beer Brand 2007 – Budweiser
Table 2 Selling Margin of a Typical Wine Brand 2007 – Jackson Triggs
Table 3 Selling Margin of a Typical Imported Spirits Brand 2007 – Smirnoff
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty-free
Cross-border/Private Imports
MARKET INDICATORS
Table 4 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 5 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 6 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 7 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 13 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 14 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 15 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 16 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 18 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - CANADA
BIG ROCK BREWERY INCOME TRUST - ALCOHOLIC DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Big Rock Brewery Income Trust: Key Facts
Summary 5 Big Rock Brewery Income Trust Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 6 Big Rock Brewery Income Trust: Production Statistics 2007
COMPETITIVE POSITIONING
BRICK BREWING CO LTD - ALCOHOLIC DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Brick Brewing Co Ltd: Key Facts
Summary 8 Brick Brewing Co Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 9 Brick Brewing Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
CORBY DISTILLERIES LTD - ALCOHOLIC DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Corby Distilleries Limited: Key Facts
Summary 11 Corby Distilleries Limited: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 12 Corby Distilleries Limited: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Corby Distilleries Limited: Competitive Position 2007
STEAM WHISTLE BREWING LTD - ALCOHOLIC DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Steam Whistle Brewing: Key Facts
Summary 15 Steam Whistle Brewing: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 16 Steam Whistle Brewing: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Steam Whistle Brewing: Competitive Position 2007
SPIRITS IN CANADA
HEADLINES
TRENDS
Summary 18 Examples of Flavoured Vodkas
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Published Data Comparisons
SECTOR DATA
Table 20 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 21 Sales of Spirits by Subsector: Total Value 2003-2008
Table 22 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 23 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 24 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 25 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 26 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 27 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 28 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 29 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 30 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 31 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 32 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 33 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 34 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 35 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 36 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 37 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 38 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 39 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 40 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 41 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 42 Tequila Production, Imports and Exports: Total Volume 2002-2007
Table 43 Liqueurs Production: Total Volume 2002-2007
Table 44 Other Spirits Production: Total Volume 2002-2007
Table 45 Company Shares of Spirits by National Brand Owner 2003-2007
Table 46 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 47 Brand Shares of Spirits 2004-2007
Table 48 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 49 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 50 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 51 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013