Spirits in China
Euromonitor International's Spirits in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 98 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong market performance driven by economic growth
Domestic players rise to lead the market
More foreign companies stirs up the competitive environment
Specialist shops start to catch attention
Forecast growth expects to be flat due to market consolidation
KEY TRENDS AND DEVELOPMENTS
Strong demand drives prices up
Olympic game starts to pre-heat the market
Polarised consumer preference prevails
Growing number of young drinking consumers
Modern lifestyles brings more occasions on which to consumer alcoholic drinks
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 3 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 4 Selling Margin of a Typical Imported Wine Brand 2007
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Sales of Alcoholic Drinks by Region: Total Volume 2002-2007
Table 17 Sales of Alcoholic Drinks by Region: Total Value 2002-2007
Table 18 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2002-2007
Table 19 Sales of Alcoholic Drinks by Region: % Total Value Growth 2002-2007
Table 20 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 21 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 22 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 23 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 24 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 25 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 26 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
Table 27 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
Table 28 Forecast Sales of Alcoholic Drinks by Region: Total Value 2007-2012
Table 29 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
Table 30 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 4 Research Sources
LOCAL COMPANY PROFILES - CHINA
BEIJING YANJING BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 6 Beijing Yanjing Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Beijing Yanjing Brewery Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Beijing Yanjing Brewery Co Ltd: Competitive Position 2006
CHINA RESOURCES ENTERPRISE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 China Resources Enterprise Co Ltd: Key Facts
Summary 10 China Resources Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 China Resources Enterprise Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 China Resources Enterprise Co Ltd: Competitive Position 2006
COFCO WINES & SPIRITS CO - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 COFCO Wines & Spirits Co Ltd: Key Facts
Summary 14 COFCO Wines & Spirits Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 COFCO Wines & Spirits Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 COFCO Wines & Spirits Co Ltd: Competitive Position 2006
HENAN JINXING BREWERY GROUP - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Henan Jinxing Brewery Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Henan Jinxing Brewery Group: Operational Indicators
COMPETITIVE POSITIONING
Summary 19 Henan Jinxing Brewery Group: Competitive Position 2006
HUBEI DAOHUAXIANG GROUP - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Hubei Daohuaxiang Group: Key Facts
Summary 21 Hubei Daohuaxiang Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Hubei Daohuaxiang Group: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 Hubei Daohuaxiang Group: Competitive Position 2006
SICHUAN JIAN NAN CHUN (GROUP) CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Sichuan Jian Nan Chun (Group) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Sichuan Jian Nan Chun (Group) Co Ltd: Competitive Position 2006
TSINGTAO BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Tsingtao Brewery Co Ltd: Key Facts
Summary 27 Tsingtao Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Tsingtao Brewery Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 Tsingtao Brewery Co Ltd: Competitive Position 2006
WULIANGYE GROUP CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Wuliangye Group Co Ltd: Key Facts
Summary 31 Wuliangye Group Co., Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 32 Wuliangye Group Co., Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 33 Wuliangye Group Co., Ltd: Competitive Position 2006
YANTAI CHANGYU PIONEER WINE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Yantai Changyu Pioneer Wine Co Ltd: Key Facts
Summary 35 Yantai Changyu Pioneer Wine Co Ltd
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 36 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2006
ZHEJIANG GUYUE LONGSHAN SHAOXING WINE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 37 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 38 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 39 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd Company: Competitive Position 2006
SPIRITS IN CHINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
Summary 40 Benchmark Brands – China
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky Price band methodology
Published Data Comparisons
SECTOR DATA
Table 31 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 32 Sales of Spirits by Subsector: Total Value 2002-2007
Table 33 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 34 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 35 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 36 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 37 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 38 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 39 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 40 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 41 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 42 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 43 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 44 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 45 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 46 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 47 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 48 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 49 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 50 Liqueurs Production: Total Volume 2001-2006
Table 51 Other Spirits Production: Total Volume 2001-2006
Table 52 Company Shares of Spirits by National Brand Owner 2002-2006
Table 53 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 54 Brand Shares of Spirits 2003-2006
Table 55 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 56 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 57 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 58 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012