Spirits in Colombia
Euromonitor International's Spirits in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 65 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
2007 marks another year of steady growth for alcoholic drinks
Colombian government considering the privatisation of national distilleries
Bavaria makes over its brand portfolio
Wine availability increases in traditional on-trade and off-trade channels
Market growth to be powered by increasingly savvy consumers
KEY TRENDS AND DEVELOPMENTS
Imported brands increase as premiumisation of the market consolidates
Brand relaunches from domestic producers show increasing interest in overall product quality
Alcoholic drinks increase their profile in retail channels
Domestic manufacturers lead in wine, but imports continue to increase their share
Specialist retailers broadening services and brand portfolio to increase sales
Mergers and acquisitions
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Beer Brand 2007
Table 4 Selling Margin of a Typical Wine Brand 2007
Table 5 Selling Margin of a Typical Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
BAVARIA SA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bavaria SA: Key Facts
Summary 3 Bavaria SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bavaria SA Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Bavaria SA: Competitive Position 2006
EMPRESA DE LICORES DE CUNDINAMARCA SA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Empresa de Licores de Cundinamarca SA: Key Facts
Summary 7 Empresa de Licores de Cundinamarca SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Empresa de Licores de Cundinamarca SA: Competitive Position 2006
FáBRICA DE LICORES Y ALCOHOLES DE ANTIOQUIA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Fábrica de Licores Y Alcoholes de Antioquia: Key Facts
Summary 10 Fábrica de Licores Y Alcoholes de Antioquia: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Fábrica de Licores de Antioquia: Competitive Position 2006
INDUSTRIA LICORERA DE CALDAS - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Industria Licorera de Caldas: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Industria Licorera de Caldas: Competitive Position 2006
JOHN RESTREPO A Y CIA LTDA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 John Restrepo A y Cia Ltda: Key Facts
Summary 15 John Restrepo A y Cia Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 John Restrepo A y Cia Ltda: Competitive Position 2006
SPIRITS IN COLOMBIA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 17 Benchmark Brands –Colombia
Published data comparisons
SECTOR DATA
Table 22 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 23 Sales of Spirits by Subsector: Total Value 2002-2007
Table 24 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 25 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 26 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 27 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 28 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 30 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 31 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 32 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 33 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 34 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 35 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 36 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 37 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 38 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 39 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 40 Liqueurs Production: Total Volume 2001-2006
Table 41 Other Spirits Production: Total Volume 2001-2006
Table 42 Company Shares of Spirits by National Brand Owner 2002-2006
Table 43 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 44 Brand Shares of Spirits 2003-2006
Table 45 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 46 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 47 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 48 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012