Spirits in Denmark
Euromonitor International's Spirits in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 73 | Publication date: Mar 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other Spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White Spirits
Table of contents
SPIRITS IN DENMARK : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
SECTOR DATA
Table 1 Sales of Spirits by Subsector: Total Volume 2004-2009
Table 2 Sales of Spirits by Subsector: Total Value 2004-2009
Table 3 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2004-2009
Table 10 Sales of Gin by Premium/Super-premium Split 2004-2009
Table 11 Sales of Vodka by Premium/Super-premium Split 2004-2009
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2004-2009
Table 13 Spirits Production, Imports and Exports: Total Volume 2003-2008
Table 14 Spirits Exports by Country of Destination: Total Volume 2003-2008
Table 15 Spirits Exports by Country of Destination: Total Value 2003-2008
Table 16 Spirits Imports by Country of Origin: Total Volume 2003-2008
Table 17 Spirits Imports by Country of Origin: Total Value 2003-2008
Table 18 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008
Table 19 Brandy & Cognac Production, Imports and Exports: Total Volume 2003-2008
Table 20 Vodka Production, Imports and Exports: Total Volume 2003-2008
Table 21 Gin Production, Imports and Exports: Total Volume 2003-2008
Table 22 Rum Production, Imports and Exports: Total Volume 2003-2008
Table 23 Tequila Production, Imports and Exports: Total Volume 2003-2008
Table 24 Liqueurs Production: Total Volume 2003-2008
Table 25 Company Shares of Spirits by National Brand Owner 2005-2009
Table 26 Company Shares of Spirits by Global Brand Owner 2005-2009
Table 27 Brand Shares of Spirits 2006-2009
Table 28 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
Table 29 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
Table 30 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014
Table 31 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - DENMARK
CHRIS WINE A/S, CPH - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Chris Wine A/S: Key Facts
Summary 2 Chris Wine A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Chris Wine A/S: Competitive Position 2009
GOURMETBRYGGERIET A/S - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 4 GourmetBryggeriet A/S: Key Facts
Summary 5 GourmetBryggeriet A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 GourmetBryggeriet A/S: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 7 GourmetBryggeriet A/S: Competitive Position 2009
HARBOES BRYGGERI A/S - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Harboes Bryggeri A/S: Key Facts
Summary 9 Harboes Bryggeri A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Harboes Bryggeriet A/S: Competitive Position 2009
JUST A/S, HANS - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Hans Just A/S: Key Facts
Summary 12 Hans Just A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Hans Just A/S: Competitive Position 2009
ROYAL UNIBREW A/S - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Royal Unibrew A/S: Key Facts
Summary 15 Royal Unibrew A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Royal Unibrew A/S: Competitive Position 2009
ALCOHOLIC DRINKS IN DENMARK
EXECUTIVE SUMMARY
Economic downturn has negative impact on alcoholic drinks
Increasing popularity of cider
Carlsberg and Pernod Ricard lead sales
Grocery outlets continue to dominate distribution
Bleak volume sales forecasts
KEY TRENDS AND DEVELOPMENTS
Explosion in demand for cider
Increasing demand for new world wines
What now for the Danish beer revolution?
Specialist Retailers
Summary 17 Leading Specialist Retailers 2008
Market Merger and Acquisition Activity
Summary 18 Merger and Acquisition Activity 2008-2009
Summary 19 Speculated Merger and Acquisition Activity 2009-2010
MARKET BACKGROUND
Legislation
Table 32 Number of On-trade Establishments by Type 2004-2008
Taxation and Duty Levies
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 35 Selling Margin of a Typical Beer Brand 2009
Table 36 Selling Margin of a Typical Wine Brand 2009
Table 37 Selling Margin of a Typical Spirits Brand 2009
Operating environment
MARKET INDICATORS
Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 39 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 40 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 41 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 42 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 43 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 44 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 45 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 46 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 48 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 49 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 50 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 51 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 52 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 53 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 20 Research Sources