Spirits in Denmark
Euromonitor International's Spirits in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 71 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Small decrease in total volume sales
Increased product segmentation
Carlsberg dominates beer and leads alcoholic drinks sales as a whole
Grocery retailers – the distribution channel of choice
Continued volume decreases forecast
KEY TRENDS AND DEVELOPMENTS
Light offerings widen the beer demographic
Beer revolution in full swing – but for how long?
Denmark introduces smoking ban
New World wines making inroads
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
Table 1 Number of On-trade Establishments by Type 2003-2007
TAXATION AND DUTY LEVIES
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 4 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 5 Selling Margin of a Typical Imported Wine Brand 2008
Table 6 Selling Margin of a Typical Imported Spirits Brand 2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - DENMARK
CHRIS WINE A/S, CPH - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Chris-Wine A/S: Key Facts
Summary 4 Chris-Wine A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Chris Wine A/S: Competitive Position 2007
GOURMETBRYGGERIET A/S - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 6 GourmetBryggeriet A/S: Key Facts
Summary 7 GourmetBryggeriet A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 GourmetBryggeriet A/S: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 GourmetBryggeriet A/S: Competitive Position 2007
HARBOES BRYGGERI A/S - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Harboes Bryggeri A/S: Key Facts
Summary 11 Harboes Bryggeri A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Harboes Bryggeri A/S: Competitive Position 2007
JUST A/S, HANS - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Hans Just A/S: Key Facts
Summary 14 Hans Just A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Hans Just: Competitive Position 2007
ROYAL UNIBREW A/S - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Royal Unibrew A/S: Key Facts
Summary 17 Royal Unibrew A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 18 Royal Unibrew: Competitive Position 2007
SPIRITS IN DENMARK
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Published data comparisons
SECTOR DATA
Table 23 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 24 Sales of Spirits by Subsector: Total Value 2003-2008
Table 25 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 26 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 31 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 32 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 33 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 35 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 36 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 37 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 38 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 39 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 40 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 41 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 42 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 43 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 44 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 45 Tequila Production, Imports and Exports: Total Volume 2002-2007
Table 46 Liqueurs Production: Total Volume 2002-2007
Table 47 Company Shares of Spirits by National Brand Owner 2003-2007
Table 48 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 49 Brand Shares of Spirits 2004-2007
Table 50 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 51 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 52 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 53 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013