Spirits in Finland
Euromonitor International's Spirits in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 79 | Publication date: Jan 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other Spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White Spirits
Table of contents
SPIRITS IN FINLAND : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Table 1 Benchmark brands – Finland
SECTOR DATA
Table 2 Sales of Spirits by Subsector: Total Volume 2004-2009
Table 3 Sales of Spirits by Subsector: Total Value 2004-2009
Table 4 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
Table 5 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
Table 7 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 9 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 10 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2004-2009
Table 11 Sales of Gin by Premium/Super-premium Split 2004-2009
Table 12 Sales of Vodka by Premium/Super-premium Split 2004-2009
Table 13 Sales of Flavoured vs Non-flavoured Vodka 2004-2009
Table 14 Spirits Production, Imports and Exports: Total Volume 2003-2008
Table 15 Spirits Exports by Country of Destination: Total Volume 2003-2008
Table 16 Spirits Exports by Country of Destination: Total Value 2003-2008
Table 17 Spirits Imports by Country of Origin: Total Volume 2003-2008
Table 18 Spirits Imports by Country of Origin: Total Value 2003-2008
Table 19 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008
Table 20 Brandy & Cognac Production, Imports and Exports: Total Volume 2003-2008
Table 21 Vodka Production, Imports and Exports: Total Volume 2003-2008
Table 22 Gin Production, Imports and Exports: Total Volume 2003-2008
Table 23 Rum Production, Imports and Exports: Total Volume 2003-2008
Table 24 Tequila Production, Imports and Exports: Total Volume 2003-2008
Table 25 Liqueurs Production: Total Volume 2003-2008
Table 26 Company Shares of Spirits by National Brand Owner 2005-2009
Table 27 Company Shares of Spirits by Global Brand Owner 2005-2009
Table 28 Brand Shares of Spirits 2006-2009
Table 29 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
Table 30 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
Table 31 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014
Table 32 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - FINLAND
ALTIA OYJ - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Altia Oyj: Key Facts
Summary 2 Altia Oyj: Operational Indicators
PRODUCTION
Summary 3 Altia Oyj: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 4 Altia Oyj: Competitive Position 2009
HARTWALL OY AB - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hartwall Oy Ab: Key Facts
Summary 6 Hartwall Oy Ab: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Hartwall Oy Ab: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Hartwall Oy Ab: Competitive Position 2009
NOKIAN PANIMO OY - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nokian Panimo Oy: Key Facts
Summary 10 Nokian Panimo Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Nokian Panimo Oy: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 12 Nokian Panimo Oy: Competitive Position 2009
OLVI OYJ - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Olvi Oyj: Key Facts
Summary 14 Olvi Oyj: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Olvi Oyj: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 Olvi Oyj: Competitive Position 2009
SINEBRYCHOFF OY AB - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Sinebrychoff Oy Ab: Key Facts
Summary 18 Sinebrychoff Oy Ab: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Sinebrychoff Oy Ab: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 20 Sinebrychoff Oy Ab: Competitive Position 2009
ALCOHOLIC DRINKS IN FINLAND
EXECUTIVE SUMMARY
Marked decline in volume sales of alcoholic drinks in 2009
RTDs steal the show, resulting in dramatic drop in cider
Major brewery Sinebrychoff Oy Ab leads alcoholic drinks in 2009
Economic recession hits the on-trade channel
Maturity and economic recession undermine forecast sales
KEY TRENDS AND DEVELOPMENTS
Strong growth for the Finnish economy turns into substantial decline
Finland makes a U-turn on alcohol taxes
Private label only present in brewery products
Specialist retailer Alko Oy is the only retailer for drinks containing above 4.7% abv
Summary 21 Leading Specialist Retailers 2008
Market Mergers and Acquisitions Activity
LEGISLATION
Table 33 Number of On-trade Establishments by Type 2005-2008
TAXATION AND DUTY LEVIES
Table 34 Taxation and Duty Levies on Alcoholic Drinks end 2009 (after two tax increases in 2009)
Table 35 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 36 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 37 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 38 Selling Margin of a Typical Beer Brand (as per tax situation December 2009)
Table 39 Selling Margin of a Typical Wine Brand (as per tax situation December 2009)
Table 40 Selling Margin of a Typical Spirits Brand (as per tax situation December 2009)
OPERATING ENVIRONMENT
Table 41 Consumption of Alcoholic Drinks In Finland by 100% Pure Alcohol in 2003 – 2008
MARKET INDICATORS
Table 42 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 43 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 44 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 45 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 46 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 47 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 48 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 49 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 50 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 51 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 52 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 53 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 54 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 55 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 56 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 57 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
Summary 22 Research Sources
DEFINITIONS
Published data comparisons