Spirits in Finland
Euromonitor International's Spirits in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 73 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
The Market Value of Alcoholic Drinks Saw Healthy Growth Again in 2007
Tax Regulations Shape Consumption Patterns of Alcoholic Drinks
There Is No Stopping the Long Drinks Boom
Beer Price War Jumbled Market Shares
Tax Rise Will Not Stop the Growth
KEY TRENDS AND DEVELOPMENTS
Tax Decisions Affect Consumer Behaviour Temporarily
Tax Rise Will Help to Revive Stagnating On-trade
Abolition of Tax on PET Bottles and Cans Revolutionises Order of Shop Shelves
Polarisation Pushes Private Label Sales to New Levels in Brewery Products
Low-calorie Products Face Strong Demand
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestic Beer Brand 2007 – Karhu III
Table 4 Selling Margin of a Typical Domestic Wine Brand 2007 – Huttunen Hedelmävalkoviini
Table 5 Selling Margin of a Typical Imported Wine Brand 2007 – Hardy's
Table 6 Selling Margin of a Typical Domestic Spirit Brand 2007 – Koskenkorva Viina
Table 7 Selling Margin of a Typical Imported Spirit Brand 2007 – Courriere
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - FINLAND
ALTIA OYJ - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Altia Oyj: Key Facts
Summary 5 Altia Oyj: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 6 Altia Oyj: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Altia Oyj: Competitive Position 2006
HARTWALL OY AB - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Oy Hartwall AB: Key Facts
Summary 9 Oy Hartwall AB: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 10 Oy Hartwall AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Oy Hartwall AB: Competitive Position 2006
OLVI OYJ - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Olvi Oyj: Key Facts
Summary 13 Olvi Oyj: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 14 Olvi Oyj: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Olvi Oyj: Competitive Position 2006
SINEBRYCHOFF OY AB - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Oy Sinebrychoff AB: Key Facts
Summary 17 Oy Sinebrychoff AB: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 18 Oy Sinebrychoff AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Oy Sinebrychoff AB: Competitive Position 2006
V&S FINLAND OY - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 20 V&S Finland Oy: Key Facts
Summary 21 V&S Finland Oy: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 22 V&S Finland Oy: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 V&S Finland Oy: Competitive Position 2006
SPIRITS IN FINLAND
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 24 Benchmark Brands – Finland
SECTOR DATA
Table 24 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 25 Sales of Spirits by Subsector: Total Value 2002-2007
Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 33 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 34 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 35 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 36 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 37 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 38 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 39 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 40 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 41 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 42 Liqueurs Production: Total Volume 2001-2006
Table 43 Company Shares of Spirits by National Brand Owner 2002-2006
Table 44 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 45 Brand Shares of Spirits 2003-2006
Table 46 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 47 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 48 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 49 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012