Spirits in Hong Kong, China
Euromonitor International's Spirits in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 62 | Publication date: Jan 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other Spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White Spirits
Table of contents
SPIRITS IN HONG KONG, CHINA : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
SECTOR DATA
Table 1 Sales of Spirits by Subsector: Total Volume 2004-2009
Table 2 Sales of Spirits by Subsector: Total Value 2004-2009
Table 3 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2004-2009
Table 10 Sales of Gin by Premium/Super-premium Split 2004-2009
Table 11 Sales of Vodka by Premium/Super-premium Split 2004-2009
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2004-2009
Table 13 Spirits Production, Imports and Exports: Total Volume 2003-2008
Table 14 Spirits Exports by Country of Destination: Total Volume 2003-2008
Table 15 Spirits Exports by Country of Destination: Total Value 2003-2008
Table 16 Spirits Imports by Country of Origin: Total Volume 2003-2008
Table 17 Spirits Imports by Country of Origin: Total Value 2003-2008
Table 18 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008
Table 19 Brandy & Cognac Production, Imports and Exports: Total Volume 2003-2008
Table 20 Vodka Production, Imports and Exports: Total Volume 2003-2008
Table 21 Gin Production, Imports and Exports: Total Volume 2003-2008
Table 22 Rum Production, Imports and Exports: Total Volume 2003-2008
Table 23 Liqueurs Production: Total Volume 2003-2008
Table 24 Company Shares of Spirits by National Brand Owner 2005-2009
Table 25 Company Shares of Spirits by Global Brand Owner 2005-2009
Table 26 Brand Shares of Spirits 2006-2009
Table 27 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
Table 28 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
Table 29 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014
Table 30 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - HONG KONG, CHINA
EUGINA LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Eugina Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Eugina Ltd: Competitive Position 2009
HANDPICKED WINES (HK) LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Handpicked Wines (HK) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
JEBSEN & CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Jebsen & Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Jebsen & Co Ltd: Competitive Position 2009
SAN MIGUEL BREWERY HONG KONG LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 San Miguel Brewery Hong Kong Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 San Miguel Brewery Hong Kong Ltd: Competitive Position 2009
TELFORD INTERNATIONAL CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Telford International Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Telford International Co Ltd: Competitive Position 2009
ALCOHOLIC DRINKS IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Economic downturn hampers value growth
Stricter drink-driving penalties and a smoking ban in bars
Hong Kong aims to become a wine and dine hub
Strong growth in sales through supermarkets/hypermarkets
Alcoholic drinks is expected to rebound over the forecast period
KEY TRENDS AND DEVELOPMENTS
New legislation on drink-driving and smoking impacts on-trade sales
Greater appreciation of alcoholic drinks paves the way for premiumisation
Fierce competition expected as Hong Kong evolves into a wine and dine hub
Just-in-time business model to alleviate lack of storage space
Specialist Retailers
Summary 10 Leading Specialist Retailers 2008
Market Mergers and Acquisitions Activity
LEGISLATION
TAXATION AND DUTY LEVIES
Table 31 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 33 Selling Margin of a Typical Beer Brand 2009 – San Miguel
Table 34 Selling Margin of a Typical Wine Brand 2009 – Wolf Blass Yellow Label
Table 35 Selling Margin of a Typical Spirits Brand 2009 – Chivas Regal 12 YO
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 36 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 37 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 38 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 39 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 40 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 41 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 42 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 43 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 44 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 45 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 46 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 47 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 48 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 49 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 50 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 51 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 11 Research Sources