Spirits in Hungary
Euromonitor International's Spirits in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 72 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Ongoing weak market performance
Steady increase in unit prices
Strong competition for customer attention
Multiples to steadily increase their share
Growing interest in lighter drinks
KEY TRENDS AND DEVELOPMENTS
Growing health awareness to hurt spirits
Bad economic performance to slow the market
Increased demand for premium products
Grocery multiples to stimulate growth in the economy
On-trade to benefit from changing lifestyles
Specialist Retailers
Market Merger and Acquisition Activity
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically-Produced Beer Brand - Borsodi 2007
Table 4 Selling Margin of a Typical Domestically-Produced Wine Brand - Balatoni Kékfrankos 2007
Table 5 Selling Margin of a Typical Imported Wine Brand - Martini Brut 2007
Table 6 Selling Margin of a Typical Domestically-Produced Spirits Brand - Unicum 2007
Table 7 Selling Margin of a Typical Imported Spirits Brand - Bacardi 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BACARDI-MARTINI HUNGARY KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bacardi-Martini Hungary Kft: Key Facts
Summary 3 Bacardi-Martini Hungary Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bacardi-Martini Hungary Kft: Competitive Position 2006
BORSODI SöRGYáR ZRT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Borsodi Sörgyár Zrt: Key Facts
Summary 6 Borsodi Sörgyár Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Borsodi Sörgyárak Zrt: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Borsodi Sörgyárak Zrt: Competitive Position 2006
TOKAJ KERESKEDOHáZ ZRT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tokaj Kereskedoház Zrt: Key Facts
Summary 10 Tokaj Kereskedoház Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Tokaj Kereskedoház Zrt: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Summary Tokaj Kereskedoház Zrt: Competitive Position 2006
TöRLEY PEZSGOPINCéSZETI KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Törley Pezsgopincészeti Kft: Key Facts
Summary 14 Törley Pezsgopincészeti Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Törley Pezsgopincészeti Kft: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Törley Pezsgopincészeti Kft: Competitive Position 2006
ZWACK UNICUM KERESKEDELMI KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Zwack Unicum Kereskedelmi Kft: Key Facts
Summary 18 Zwack Unicum Kereskedelmi Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Zwack Unicum Kereskedelmi Kft: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Zwack Unicum Kereskedelmi Kft: Competitive Position 2006
SPIRITS IN HUNGARY
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 21 Benchmark brands – Hungary
Published data comparisons
SECTOR DATA
Table 24 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 25 Sales of Spirits by Subsector: Total Value 2002-2007
Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 33 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 34 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 35 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 36 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 37 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 38 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 39 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 40 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 41 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 42 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 43 Liqueurs Production: Total Volume 2001-2006
Table 44 Other Spirits Production: Total Volume 2001-2006
Table 45 Company Shares of Spirits by National Brand Owner 2002-2006
Table 46 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 47 Brand Shares of Spirits 2003-2006
Table 48 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 49 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 50 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 51 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012