Spirits in Italy
Euromonitor International's Spirits in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 89 | Publication date: Jan 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other Spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White Spirits
Table of contents
SPIRITS IN ITALY : MARKET INSIGHT
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky Price band methodology
SECTOR DATA
Table 1 Sales of Spirits by Subsector: Total Volume 2004-2009
Table 2 Sales of Spirits by Subsector: Total Value 2004-2009
Table 3 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2004-2009
Table 10 Sales of Gin by Premium/Super-premium Split 2004-2009
Table 11 Sales of Vodka by Premium/Super-premium Split 2004-2009
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2004-2009
Table 13 Spirits Production, Imports and Exports: Total Volume 2003-2008
Table 14 Spirits Exports by Country of Destination: Total Volume 2003-2008
Table 15 Spirits Exports by Country of Destination: Total Value 2003-2008
Table 16 Spirits Imports by Country of Origin: Total Volume 2003-2008
Table 17 Spirits Imports by Country of Origin: Total Value 2003-2008
Table 18 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008
Table 19 Brandy & Cognac Production, Imports and Exports: Total Volume 2003-2008
Table 20 Vodka Production, Imports and Exports: Total Volume 2003-2008
Table 21 Gin Production, Imports and Exports: Total Volume 2003-2008
Table 22 Rum Production, Imports and Exports: Total Volume 2003-2008
Table 23 Tequila Production, Imports and Exports: Total Volume 2003-2008
Table 24 Liqueurs Production: Total Volume 2003-2008
Table 25 Company Shares of Spirits by National Brand Owner 2005-2009
Table 26 Company Shares of Spirits by Global Brand Owner 2005-2009
Table 27 Brand Shares of Spirits 2006-2009
Table 28 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
Table 29 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
Table 30 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014
Table 31 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - ITALY
BIRRA PERONI SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Birra Peroni SpA: Key Facts
Summary 2 Birra Peroni SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Birra Peroni SpA: Competitive Position 2009
CAMPARI MILANO SPA, DAVIDE - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Campari Milano SpA: Key Facts
Summary 5 Campari Milano SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Campari Milano SpA, Davide: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 7 Campari Milano SpA, Davide: Competitive Position 2009
CANTINA LA VIS E VALLE DI CEMBRA SCARL - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Cantina La Vis e Valle di Cembra Scarl: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Cantina La Vis e Valle di Cembra Scarl: Competitive Position 2009
CARLSBERG ITALIA SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Carlsberg Italia SpA: Key Facts
Summary 11 Carlsberg Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Carlsberg Italia SpA: Competitive Position 2009
CASA VINICOLA ZONIN SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Casa Vinicola Zonin SpA: Key Facts
Summary 14 Casa Vinicola Zonin SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Casa Vinicola Zonin SpA: Competitive Position 2009
CAVIRO - COOPERATIVE AGRICOLE VITI-FRUTTICOLTORI ITALIANI RIUNITI ORGANIZZATI SCARL - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 16 CAVIRO scarl: Key Facts
Summary 17 CAVIRO scarl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 CAVIRO scarl: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 19 CAVIRO scarl: Competitive Position 2009
CAVIT - CANTINA VITICOLTORI, CONSORZIO CANTINE SOCIALI DEL TRENTINO SCARL - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 20 CAVIT scarl: Key Facts
Summary 21 CAVIT scarl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 CAVIT scarl: Competitive Position 2009
FLLI GANCIA & C SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Flli Gancia & C SpA: Key Facts
Summary 24 Flli Gancia & C SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Flli Gancia & C SpA: Competitive Position 2009
HEINEKEN ITALIA SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Heineken Italia SpA: Key Facts
Summary 27 Heineken Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Heineken Italia SpA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 29 Heineken Italia SpA: Competitive Position 2009
Summary 30 Dibevit Import Srl: Competitive Position 2009
ILLVA SARONNO SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Illva Saronno SpA: Key Facts
Summary 32 Illva Saronno SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 33 Illva Saronno SpA: Competitive Position 2009
ALCOHOLIC DRINKS IN ITALY
EXECUTIVE SUMMARY
Declining sales due to economic recession
Demand for premium and economy brands polarise the market
Heineken and Peroni continue to dominate sales
Supermarkets/hypermarkets and discounters the best performing channels
Continued sluggish demand due to ongoing recession
KEY TRENDS AND DEVELOPMENTS
Threat of the economic downturn
Alcohol consumption at home on the rise
Income inequality and market polarisation
Changing drinking habits
Specialist retailers
Market Merger and Acquisition Activity
Summary 34 Merger and Acquisition Activity 2008-2009
Summary 35 Speculated Merger and Acquisition Activity 2009-2010
LEGISLATION
Table 32 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 34 Typical Wholesaler and Retailer Off-trade mark-ups by Selected Sectors 2009
Table 35 Selling Margin of a Typical Beer Brand 2009
Table 36 Selling Margin of a Typical Wine Brand 2009
Table 37 Selling Margin of a Typical Spirits Brand 2009
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 39 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 40 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 41 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 42 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 43 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 44 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 45 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 46 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 48 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 49 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 50 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 51 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 52 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 53 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 36 Research Sources