Spirits in Japan
Euromonitor International's Spirits in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 88 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Health concerns still on the rise
Social morals affecting drinking habits
Weak economy hits luxury consumption
Specialist retailers need to focus on their strengths
Reorganisation seen across the whole chain
KEY TRENDS AND DEVELOPMENTS
Health trend among consumers continues
Sweet is the key
Social morals restricting alcohol consumption growth
Luxury showing signs of decline
Specialist retailers continue to suffer
Summary 1 Leading Specialist Retailers 2007
Cross-industry mergers and acquisitions along with reorganisation of distribution
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008
Table 5 Selling Margin of a Typical Imported Wine Brand 2008
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008
Table 7 Selling Margin of a Typical Imported Spirits Brand 2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - JAPAN
ASAHI BREWERIES LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Asahi Breweries Co Ltd: Key Facts
Summary 4 Asahi Breweries Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Asahi Breweries Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 Asahi Breweries Co Ltd: Competitive Position 2007
CHOYA UMESHU CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Choya Umeshu Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Choya Umeshu Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Choya Umeshu Co Ltd: Competitive Position 2007
GEKKEIKAN SAKE CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Gekkeikan Sake Co Ltd: Key Facts
Summary 11 Gekkeikan Sake Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Gekkeikan Sake Co Ltd: Competitive Position 2007
KIRIN BREWERY CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Kirin Brewery Co Ltd: Key Facts
Summary 14 Kirin Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Kirin Brewery Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Kirin Brewery Co Ltd: Competitive Position 2007
KOKUBUN CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Kokubu Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Kokubu Co Ltd: Competitive Position 2007
MERCIAN CORP - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Mercian Corp: Key Facts
Summary 20 Mercian Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Mercian Corp: Competitive Position 2007
ORION BREWERIES CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Orion Breweries Ltd: Key Facts
Summary 23 Orion Breweries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Orion Breweries Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 25 Orion Breweries Ltd: Competitive Position 2007
SAPPORO BREWERIES LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Sapporo Breweries Ltd: Key Facts
Summary 27 Sapporo Breweries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Sapporo Breweries Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 29 Sapporo Breweries Ltd: Competitive Position 2007
SUNTORY LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Suntory Ltd: Key Facts
Summary 31 Suntory Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 32 Suntory Ltd: Competitive Position 2007
TAKARA SHUZO CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Takara Shuzo Co Ltd: Key Facts
Summary 34 Takara Shuzo Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 35 Takara Shuzo Co Ltd: Competitive Position 2007
SPIRITS IN JAPAN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Published Data Comparisons
SECTOR DATA
Table 24 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 25 Sales of Spirits by Subsector: Total Value 2003-2008
Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 27 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 29 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 31 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 32 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 33 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 34 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 35 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 36 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 37 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 38 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 39 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 40 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 41 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 42 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 43 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 44 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 45 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 46 Liqueurs Production: Total Volume 2002-2007
Table 47 Company Shares of Spirits by National Brand Owner 2003-2007
Table 48 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 49 Brand Shares of Spirits 2004-2007
Table 50 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 51 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 52 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 53 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013