Spirits in Malaysia
Euromonitor International's Spirits in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 62 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks market returns to positive performance in 2007
Rising health trend leads to wine’s strong showing
Beer players still dominate alcoholic drinks market
More positive outlook for the industry
KEY TRENDS AND DEVELOPMENTS
Less harmful excise tax hike and security ink introduction boost sales
Flavour innovations become more popular thanks to younger drinkers
Increased consumer sophistication leads to trading up
Female drinkers with higher disposable income become more prominent
Fortified products grow in visibility to address growing health awareness
Specialist retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Beer Brand 2007 – Carlsberg
Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Lindemans Cawarra
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Joker 10
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – Chivas Regal 12 YO
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
DUNCAN GILBEY (M) SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Duncan Gilbey (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 4 Duncan Gilbey (M) Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Duncan Gilbey (M) Sdn Bhd: Competitive Position 2006
LUEN HENG AGENCY SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Luen Heng Agency Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Luen Heng Agency Sdn Bhd: Competitive Position 2006
MUIHUA SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Muihua Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Muihua Sdn Bhd: Competitive Position 2006
SUB ZERO SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sub Zero Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Sub Zero Sdn Bhd: Competitive Position 2006
WINEPAK CORP SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Winepak Corp (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Winepak Corp (M) Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Winepak Corp Sdn Bhd: Competitive Position 2006
SPIRITS IN MALAYSIA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Published data comparisons
SECTOR DATA
Table 23 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 24 Sales of Spirits by Subsector: Total Value 2002-2007
Table 25 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 26 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 27 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 28 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 30 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 31 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 32 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 33 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 35 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 36 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 37 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 38 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 39 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 40 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 41 Liqueurs Production: Total Volume 2001-2006
Table 42 Company Shares of Spirits by National Brand Owner 2002-2006
Table 43 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 44 Brand Shares of Spirits 2003-2006
Table 45 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 46 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 47 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 48 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012