Spirits in Malaysia
Euromonitor International's Spirits in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 61 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
No increase in excise duty leads to a better performance for alcoholic drinks
Cocktail concoctions enjoy rising popularity among consumers
Multinational players dominate
Supermarkets/hypermarkets command the largest distribution share
Positive outlook for alcoholic drinks
KEY TRENDS AND DEVELOPMENTS
Limited edition products attract consumer interest
Developments in secondary towns benefit alcoholic drinks
Themed activities by manufacturers to build brand image
Exposure to more premium brands in on-trade channels
Cocktail drink trend among younger drinkers
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 – Carlsberg
Table 4 Selling Margin of a Typical Imported Wine Brand 2008 – Lindemans Cawarra
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2008 – Joker 10
Table 6 Selling Margin of a Typical Imported Spirits Brand 2008 – Chivas Regal 12 YO
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
ALBERT WINES & SPIRITS (M) SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Albert Wines & Spirits (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Albert Wines & Spirits (M) Sdn Bhd: Competitive Position 2007
CHUA SONG SENG SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Chua Song Seng Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MILAWA (M) SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Milawa (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
P H PRODUCTS SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 P H Products Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 P H Products Sdn Bhd: Competitive Position 2007
TONG WOH ENTERPRISE SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tong Woh Enterprise Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SPIRITS IN MALAYSIA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Published data comparisons
SECTOR DATA
Table 23 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 24 Sales of Spirits by Subsector: Total Value 2003-2008
Table 25 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 26 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 31 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 32 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 33 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 35 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 36 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 37 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 38 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 39 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 40 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 41 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 42 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 43 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 44 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 45 Liqueurs Production: Total Volume 2002-2007
Table 46 Company Shares of Spirits by National Brand Owner 2003-2007
Table 47 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 48 Brand Shares of Spirits 2004-2007
Table 49 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 50 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 51 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 52 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013