Spirits in Mexico
Euromonitor International's Spirits in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 81 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
The growth in consumer expenditure on alcoholic drinks slows
Consumption by adults will support future sales of alcoholic drinks
Wine wins and tequila loses
Illegal sales of alcoholic drinks remain a problem
Domestic producers dominate volume sales
KEY TRENDS AND DEVELOPMENTS
Tequila loses its dynamism
Marketing campaigns directed towards young adults and women
The spend on alcoholic drinks slows
Alcoholism on the rise
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Corona Extra
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – XA Domecq
Table 5 Selling Margin of a Typical Imported Wine Brand 2007 – Concha y Toro
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – José Cuervo Tradicional
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 – Torres Brandy
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 3 Research Sources
LOCAL COMPANY PROFILES - MEXICO
BACARDI Y CíA SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bacardi y Cía SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Bacardi y Cía: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Bacardi y Cía SA de CV: Competitive Position 2006
CASA CUERVO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Casa Cuervo SA de CV: Key Facts
Summary 8 Casa Cuervo SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Casa Cuervo SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Casa Cuervo SA de CV: Competitive Position 2006
CASA PEDRO DOMECQ MEXICO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Casa Pedro Domecq Mexico SA de CV: Key Facts
Summary 12 Casa Pedro Domecq Mexico SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Casa Pedro Domecq Mexico SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Casa Pedro Domecq Mexico SA de CV: Competitive Position 2006
CERVECERíA CUAUHTEMOC MOCTEZUMA SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Cervecería Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Key Facts
Summary 16 Cervecería Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Cervecería Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Cervecería Cuauhtémoc Moctezuma SA de CV (FEMSA Cerveza): Competitive Position 2006
DIAGEO MéXICO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Diageo México SA de CV: Key Facts
Summary 20 Diageo México SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Diageo México SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 Diageo México SA de CV: Competitive Position 2006
GRUPO MODELO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Grupo Modelo SA de CV: Key Facts
Summary 24 Grupo Modelo SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Grupo Modelo SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 26 Grupo Modelo SA de CV: Competitive Position 2006
VALLE REDONDO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Valle Redondo SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Valle Redondo SA de CV: Competitive Position 2006
VINíCOLA LA CETTO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Vinícola LA Cetto SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 30 Vinícola LA Cetto SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 31 Vinícola LA Cetto SA de CV: Competitive Position 2006
SPIRITS IN MEXICO
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 32 Benchmark brands –Mexico
Published Data Comparisons
SECTOR DATA
Table 24 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 25 Sales of Spirits by Subsector: Total Value 2002-2007
Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 33 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 34 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 35 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 36 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 37 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 38 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 39 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 40 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 41 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 42 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 43 Company Shares of Spirits by National Brand Owner 2002-2006
Table 44 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 45 Brand Shares of Spirits 2003-2006
Table 46 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 47 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 48 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 49 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012