Spirits in Morocco
Euromonitor International's Spirits in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 66 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks sales record healthy increase in 2007
Beer continues to lead alcoholic drinks sales
Domestic players strong in beer and wine, but multinationals dominate spirits
Supermarkets/hypermarkets continues to gain importance in distribution
Healthy growth expected during the forecast period
KEY TRENDS AND DEVELOPMENTS
Islamic prohibition of alcohol has a major impact on its sales
The increasing number of women drinkers boost sales of alcoholic drinks
Urbanisation levels positively impact sales of alcoholic drinks
The impact of tourism on sales of alcohol
Performance driven by increased purchasing power
Specialist retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Flag Speciale
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Don Simon
Table 5 Selling Margin of a Typical Imported Wine Brand 2007 - Moghrabi
Table 6 Selling Margin of a Typical Domestically Produced Spirit Brand 2007 – Mahia Sahraouia
Table 7 Selling Margin of a Typical Imported Spirit Brand 2007 - Ballantines
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
BOURCHANIN & CIE SA - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Bourchanin & Cie: Key Facts
Summary 4 Bourchanin & Cie: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 5 Bourchanin & Cie: Competitive Position 2007
CHAI ANDRIEUX - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Chai Andrieux: Key Facts
Summary 7 Chai Andrieux: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Summary Chai Andriaux: Competitive Position 2006
DRINKS SARL - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Drinks SARL: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Drinks Sarl Competitive Position 2007
GROUPE DES BRASSERIES DU MAROC SA - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Brasseries du Maroc: Key Facts
Summary 12 Brasseries du Maroc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Summary Les Brasseries du Maroc Competitive Position 2006
LES CELLIERS DE MEKNES - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Les Celliers de Meknès: Key Facts
Summary 15 Les Celliers de Meknès: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Les Celliers de Meknès: Competitive Position 2006
SPIRITS IN MOROCCO
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Table 24 Benchmark Brands – Morocco
SECTOR DATA
Table 25 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 26 Sales of Spirits by Subsector: Total Value 2002-2007
Table 27 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 28 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 30 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 31 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 32 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 33 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 34 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 35 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 36 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 37 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 38 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 39 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 40 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 41 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 42 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 43 Liqueurs Production: Total Volume 2001-2006
Table 44 Company Shares of Spirits by National Brand Owner 2002-2006
Table 45 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 46 Brand Shares of Spirits 2003-2006
Table 47 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 48 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 49 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 50 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012