Spirits
Alcoholic Drinks > Spirits

Spirits in Morocco

Morocco

Euromonitor International's Spirits in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 66  |  Publication date: May 2008
Cost: 
GBP450.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits

Table of contents

ALCOHOLIC DRINKS IN MOROCCO : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic drinks sales record healthy increase in 2007

Beer continues to lead alcoholic drinks sales

Domestic players strong in beer and wine, but multinationals dominate spirits

Supermarkets/hypermarkets continues to gain importance in distribution

Healthy growth expected during the forecast period

KEY TRENDS AND DEVELOPMENTS

Islamic prohibition of alcohol has a major impact on its sales

The increasing number of women drinkers boost sales of alcoholic drinks

Urbanisation levels positively impact sales of alcoholic drinks

The impact of tourism on sales of alcohol

Performance driven by increased purchasing power

Specialist retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Flag Speciale

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Don Simon

Table 5 Selling Margin of a Typical Imported Wine Brand 2007 - Moghrabi

Table 6 Selling Margin of a Typical Domestically Produced Spirit Brand 2007 – Mahia Sahraouia

Table 7 Selling Margin of a Typical Imported Spirit Brand 2007 - Ballantines

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Summary 2 Research Sources

LOCAL COMPANY PROFILES - MOROCCO

BOURCHANIN & CIE SA - ALCOHOLIC DRINKS - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Bourchanin & Cie: Key Facts

Summary 4 Bourchanin & Cie: Operational Indicators

COMPANY BACKGROUND

PRODUTION

COMPETITIVE POSITIONING

Summary 5 Bourchanin & Cie: Competitive Position 2007

CHAI ANDRIEUX - ALCOHOLIC DRINKS - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Chai Andrieux: Key Facts

Summary 7 Chai Andrieux: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Summary Chai Andriaux: Competitive Position 2006

DRINKS SARL - ALCOHOLIC DRINKS - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Drinks SARL: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Drinks Sarl Competitive Position 2007

GROUPE DES BRASSERIES DU MAROC SA - ALCOHOLIC DRINKS - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Brasseries du Maroc: Key Facts

Summary 12 Brasseries du Maroc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Summary Les Brasseries du Maroc Competitive Position 2006

LES CELLIERS DE MEKNES - ALCOHOLIC DRINKS - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Les Celliers de Meknès: Key Facts

Summary 15 Les Celliers de Meknès: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Les Celliers de Meknès: Competitive Position 2006

SPIRITS IN MOROCCO

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Vodka, gin and other blended Scotch whisky price band methodology

Table 24 Benchmark Brands – Morocco

SECTOR DATA

Table 25 Sales of Spirits by Subsector: Total Volume 2002-2007

Table 26 Sales of Spirits by Subsector: Total Value 2002-2007

Table 27 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007

Table 28 Sales of Spirits by Subsector: % Total Value Growth 2002-2007

Table 29 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007

Table 30 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007

Table 31 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 32 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 33 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007

Table 34 Sales of Gin by Premium/Super-premium Split 2004-2007

Table 35 Sales of Vodka by Premium/Super-premium Split 2004-2007

Table 36 Sales of Flavoured vs Non-flavoured Vodka 2004-2007

Table 37 Spirits Production, Imports and Exports: Total Volume 2001-2006

Table 38 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006

Table 39 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006

Table 40 Vodka Production, Imports and Exports: Total Volume 2001-2006

Table 41 Gin Production, Imports and Exports: Total Volume 2001-2006

Table 42 Rum Production, Imports and Exports: Total Volume 2001-2006

Table 43 Liqueurs Production: Total Volume 2001-2006

Table 44 Company Shares of Spirits by National Brand Owner 2002-2006

Table 45 Company Shares of Spirits by Global Brand Owner 2002-2006

Table 46 Brand Shares of Spirits 2003-2006

Table 47 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012

Table 48 Forecast Sales of Spirits by Subsector: Total Value 2007-2012

Table 49 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012

Table 50 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012

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