Spirits in Poland
Euromonitor International's Spirits in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 79 | Publication date: Feb 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other Spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White Spirits
Table of contents
SPIRITS IN POLAND : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 1 Benchmark Brands – Poland
SECTOR DATA
Table 1 Sales of Spirits by Subsector: Total Volume 2004-2009
Table 2 Sales of Spirits by Subsector: Total Value 2004-2009
Table 3 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2004-2009
Table 10 Sales of Gin by Premium/Super-premium Split 2004-2009
Table 11 Sales of Vodka by Premium/Super-premium Split 2004-2009
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2004-2009
Table 13 Spirits Production, Imports and Exports: Total Volume 2003-2008
Table 14 Spirits Exports by Country of Destination: Total Volume 2003-2008
Table 15 Spirits Exports by Country of Destination: Total Value 2003-2008
Table 16 Spirits Imports by Country of Origin: Total Volume 2003-2008
Table 17 Spirits Imports by Country of Origin: Total Value 2003-2008
Table 18 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008
Table 19 Brandy & Cognac Production, Imports and Exports: Total Volume 2003-2008
Table 20 Vodka Production, Imports and Exports: Total Volume 2003-2008
Table 21 Gin Production, Imports and Exports: Total Volume 2003-2008
Table 22 Rum Production, Imports and Exports: Total Volume 2003-2008
Table 23 Tequila Production, Imports and Exports: Total Volume 2003-2008
Table 24 Liqueurs Production: Total Volume 2003-2008
Table 25 Other Spirits Production: Total Volume 2003-2008
Table 26 Company Shares of Spirits by National Brand Owner 2005-2009
Table 27 Company Shares of Spirits by Global Brand Owner 2005-2009
Table 28 Brand Shares of Spirits 2006-2009
Table 29 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
Table 30 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
Table 31 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014
Table 32 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - POLAND
AMBRA SA - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ambra SA: Key Facts
Summary 3 Ambra SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Ambra SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Ambra SA: Competitive Position 2009
CENTRAL EUROPEAN DISTRIBUTION CORP (CEDC) - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Central European Distribution Corp (CEDC): Key Facts
Summary 7 Central European Distribution Corp (CEDC): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Central European Distribution Corp (CEDC): Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Central European Distribution Corp (CEDC): Competitive Position 2009
SOBIESKI SP ZOO - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sobieski Sp zoo: Key Facts
Summary 11 Sobieski Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Sobieski Sp zoo: Competitive Position 2009
STOCK POLSKA - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Stock Polska: Key Facts
Summary 14 Stock Polska/: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Stock Polska: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 Stock Polska: Competitive Position 2009
VAN PUR SP ZOO - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Van Pur Sp zoo: Key Facts
Summary 18 Van Pur Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Van Pur Sp zoo: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 20 Van Pur Sp zoo: Competitive Position 2009
ALCOHOLIC DRINKS IN POLAND
EXECUTIVE SUMMARY
Alcoholic drinks suffers slowdown
Growing instability challenges manufacturers
The expansion of Stock Polska shakes-up the industry
Discounters on the expansion route
Consumption will become more sophisticated by 2014
KEY TRENDS AND DEVELOPMENTS
Umbrella brands grab sales shares
New inspirations and marketing tools in action
Domestic companies and brands expand into foreign markets
Declining interest in luxury alcoholic drinks
Economic volatility challenges manufacturers
New packaging formats surprise consumers
Specialist Retailers
Summary 21 Leading Specialist Retailers 2008
Market Merger and Acquisition Activity
Summary 22 Merger and Acquisition Activity 2008-2009
Summary 23 Speculated Merger and Acquisition Activity 2009-2010
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 35 Selling Margin of a Typical Beer Brand 2009
Table 36 Selling Margin of a Typical Wine Brand 2009
Table 37 Selling Margin of a Typical Spirits Brand 2009
Table 38 Number of On-trade Establishments by Type 2004-2008
Table 39 Number of Breweries 2003-2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 40 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 41 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 42 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 43 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 44 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 45 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 46 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 47 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 48 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 49 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 50 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 51 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 52 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 53 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 54 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 55 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 24 Research Sources