Spirits in Portugal
Euromonitor International's Spirits in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 69 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Sluggish increase in alcoholic drinks market
Weather conditions and smoking ban impact sales
Premiumisation drives market
Women represent increasingly targeted segment
Grey future ahead
KEY TRENDS AND DEVELOPMENTS
Low economic performance hinders consumption
Sales polarisation
Manufacturers stimulate consumption by sponsoring life’s good moments
Women shape offer
Smoking ban impacts sales
Specialist Retailers
Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Beer Brand 2008
Table 4 Selling Margin of a Typical Wine Brand 2008
Table 5 Selling Margin of a Typical Spirits Brand 2008
OPERATING ENVIRONMENT
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
ADEGA COOPERATIVA DA BORBA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Adega Cooperativa de Borba: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Adega Cooperativa de Borba: Competitive Position 2007
PRIMEDRINKS - COMERCIALIZAçãO DE BEBIDAS ALCOOLICAS E PRODUTOS ALIMENTARES, SA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 PrimeDrinks Comercio de Bebidas: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 PrimeDrinks Comercialização de Bebidas SA: Competitive Position 2007
ROQUEVALE, SA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Roquevale SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Roquevale SA: Competitive Position 2007
SCC - SOCIEDADE CENTRAL DE CERVEJAS SA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Sociedade Central de Cervejas e Bebidas SA: Key Facts
Summary 9 Sociedade Central de Cervejas e Bebidas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Sociedade Central de Cervejas e Bebidas SA: Competitive Position 2007
SOGRAPE - VINHOS DE PORTUGAL SA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sogrape – Vinhos de Portugal SA: Key Facts
Summary 12 Sogrape – Vinhos de Portugal SA: Operational Indicators
COMPANY BACKGROUND
Summary 13 Sogrape Vinhos de Portugal: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Sogrape Vinhos de Portugal: Competitive Position 2007
UNICER - BEBIDAS DE PORTUGAL, SA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Unicer – Bebidas de Portugal SA: Key Facts
Summary 16 Unicer – Bebidas de Portugal SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Unicer – Bebidas de Portugal: Competitive Position 2007
SPIRITS IN PORTUGAL
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
SECTOR DATA
Table 22 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 23 Sales of Spirits by Subsector: Total Value 2003-2008
Table 24 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 25 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 26 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 28 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 30 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 31 Sales of Gin by Premium/Super-premium Split 2006-2008
Table 32 Sales of Vodka by Premium/Super-premium Split 2006-2008
Table 33 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 34 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 35 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 36 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 37 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 38 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 39 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 41 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 42 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 43 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 44 Tequila Production, Imports and Exports: Total Volume 2002-2007
Table 45 Liqueurs Production: Total Volume 2002-2007
Table 46 Company Shares of Spirits by National Brand Owner 2003-2007
Table 47 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 48 Brand Shares of Spirits 2004-2007
Table 49 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 50 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 51 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 52 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013