Spirits
Alcoholic Drinks > Spirits

Spirits in Romania

Romania

Euromonitor International's Spirits in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 71  |  Publication date: Feb 2008
Cost: 
GBP450.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits

Table of contents

ALCOHOLIC DRINKS IN ROMANIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Higher Incomes Lead to Good Growth

Beer Dynamism Supports Overall Growth

Multinationals Retain the Leading Positions

Distribution Led by Independent Food Stores

EU Membership Will Stimulate Growth

KEY TRENDS AND DEVELOPMENTS

Higher Incomes Support Growth

Performance Sustained by the Expansion of Modern Retailing

Brands Attract Consumer Interest Away from Unpackaged Alcoholic Drinks

Eating Out Stimulates Performance of Alcoholic Drinks

EU Membership Will Intensify Competition

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2006-2007

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2007: European Food SA's Burger

Table 3 Selling Margin of a Typical Imported Beer Brand 2007: Dortmunder-Aktien Brauerei's DAB

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007: Murfatlar Romania SA's Murfatlar

Table 5 Selling Margin of a Typical Imported Wine Brand 2007: JP Chenet

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007: Euroavipo Grup SRL's Unirea

Table 7 Selling Margin of a Typical Imported Spirits Brand 2007: Pernod Ricard Romania SRL's Ballantine's

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2007

Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Summary 4 Research Sources

LOCAL COMPANY PROFILES - ROMANIA

ALEXANDRION GROUP ROMANIA SRL - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Alexandrion Group Romania SRL: Key Facts

Summary 6 Alexandrion Group Romania SRL: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Alexandrion Group Romania SRL: Competitive Position 2006

BERE MURES SA - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Bere Mures SA: Key Facts

Summary 9 Bere Mures SA: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 10 Bere Mures SA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 11 Bere Mures SA: Competitive Position 2006

EUROPEAN FOOD SA - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 European Food SA: Key Facts

Summary 13 European Food SA: Operational Indicators 2004-2005

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 European Food SA: Competitive Position 2006

MURFATLAR ROMANIA SA - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Murfatlar Romania SA: Key Facts

Summary 16 Murfatlar Romania SA: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 17 Murfatlar Romania SA: Competitive Position 2006

PRODAL '94 SRL - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Prodal '94 SRL: Key Facts

Summary 19 Prodal '94 SRL: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 20 Prodal '94 SRL: Competitive Position 2006

SPIRITS IN ROMANIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Vodka, Gin and "Other" Blended Scotch Whisky Price Band Methodology

Summary 21 Benchmark Brands – Romania

Published Data Comparisons

SECTOR DATA

Table 23 Sales of Spirits by Subsector: Total Volume 2002-2007

Table 24 Sales of Spirits by Subsector: Total Value 2002-2007

Table 25 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007

Table 26 Sales of Spirits by Subsector: % Total Value Growth 2002-2007

Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2002-2007

Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2002-2007

Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2002-2007

Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2002-2007

Table 31 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007

Table 32 Sales of Gin by Premium/Super-premium Split 2004-2007

Table 33 Sales of Vodka by Premium/Super-premium Split 2004-2007

Table 34 Sales of Flavoured vs Non-flavoured Vodka 2004-2007

Table 35 Spirits Production, Imports and Exports: Total Volume 2001-2006

Table 36 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006

Table 37 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006

Table 38 Vodka Production, Imports and Exports: Total Volume 2001-2006

Table 39 Gin Production, Imports and Exports: Total Volume 2001-2006

Table 40 Rum Production, Imports and Exports: Total Volume 2001-2006

Table 41 Tequila Production, Imports and Exports: Total Volume 2001-2006

Table 42 Liqueurs Production: Total Volume 2001-2006

Table 43 Other Spirits Production: Total Volume 2001-2006

Table 44 Company Shares of Spirits by National Brand Owner 2002-2006

Table 45 Company Shares of Spirits by Global Brand Owner 2002-2006

Table 46 Brand Shares of Spirits 2003-2006

Table 47 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012

Table 48 Forecast Sales of Spirits by Subsector: Total Value 2007-2012

Table 49 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012

Table 50 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012

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