Spirits in Singapore
Euromonitor International's Spirits in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 61 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Smoking bans further dampened performance of alcoholic drinks in 2007
Off-trade sales pick up partially due to smoking bans
Wine continues its stellar showing
Moderate growth expected for alcoholic drinks
KEY TRENDS AND DEVELOPMENTS
On-trade sales suffer from full-scale smoking ban
Experiments underway with private label
More “product-savvy” Singaporeans leading to trading up to premium brands
Health awareness encourages consumers to look for healthier ingredients
International brands gain awareness with higher proportion of foreigners and more tourists
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Beer Brand 2007 - Tiger
Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Penfolds Koonunga Hill
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Golden Eagle
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – Chivas Regal 12 YO
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 3 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
ASIA PACIFIC BREWERIES (S) PTE LTD - ALCOHOLIC DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Asia Pacific Breweries (S) Pte Ltd: Key Facts
Summary 5 Asia Pacific Breweries (S) Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Asia Pacific Breweries (S) Pte Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Asia Pacific Breweries (S) Pte Ltd: Competitive Position 2006
AURIC PACIFIC GROUP LTD - ALCOHOLIC DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Auric Pacific Group Ltd: Key Facts
Summary 9 Auric Pacific Group Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Auric Pacific Group Ltd: Competitive Position 2006
GOODEAL MARKETING PTE LTD - ALCOHOLIC DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Goodeal Marketing Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PACIFIC BEVERAGES PTE LTD - ALCOHOLIC DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Pacific Beverages Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Pacific Beverages Pte Ltd: Competitive Position 2006
SUTL CORP PTE LTD - ALCOHOLIC DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 SUTL Corp Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 SUTL Corp Pte Ltd: Competitive Position 2006
SPIRITS IN SINGAPORE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Table 23 Benchmark Brands – Singapore
Published data comparisons
SECTOR DATA
Table 24 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 25 Sales of Spirits by Subsector: Total Value 2002-2007
Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 33 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 34 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 35 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 36 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 37 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 38 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 39 Liqueurs Production: Total Volume 2001-2006
Table 40 Company Shares of Spirits by National Brand Owner 2002-2006
Table 41 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 42 Brand Shares of Spirits 2003-2006
Table 43 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 44 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 45 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 46 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012