Spirits in South Korea
Euromonitor International's Spirits in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 72 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks recovers on the back of an improving economy
New products offer health benefits
Female drinkers emerge as a core consumer group
Cultural marketing techniques attract higher-income consumers
The consumption of premium products increases
KEY TRENDS AND DEVELOPMENTS
Economic growth encourages higher private consumption
New products to offer health benefits
Female drinkers emerge as a core consumer group
Cultural marketing communicates to diverse consumer groups
The premiumisation trend grows in alcoholic drinks
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Beer Brand 2007
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 5 Selling Margin of a Typical Imported Wine Brand 2007
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - SOUTH KOREA
DOOSAN CORP LTD - ALCOHOLIC DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Doosan Corp Ltd: Key Facts
Summary 4 Doosan Corp Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Doosan Corp Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Doosan Corp Ltd: Competitive Position 2006
HITE BREWERY CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hite Brewery Co Ltd: Key Facts
Summary 8 Hite Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Hite Brewery Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Hite Brewery Co Ltd: Competitive Position 2006
JINRO CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Jinro Co Ltd: Key Facts
Table 24 Summary2 Jinro Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Table 25 Summary3 Jinro Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Jinro Co Ltd: Competitive Position 2006
KOOKSOONDANG BREWERY CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Kooksoondang Brewery Co Ltd: Key Facts
Summary 14 Kooksoondang Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Kooksoondang Brewery Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Kooksoondang Brewery Co Ltd: Competitive Position 2006
SOOSEOK TRADING CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 SooSeok Trading Co Ltd: Key Facts
Summary 18 SooSeok Trading Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 SooSeok Trading Co Ltd: Competitive Position 2006
SPIRITS IN SOUTH KOREA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Table 26 Benchmark brands – South Korea
Published data comparisons
SECTOR DATA
Table 27 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 28 Sales of Spirits by Subsector: Total Value 2002-2007
Table 29 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 30 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 31 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 32 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 33 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 34 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 35 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 36 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 37 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 38 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 39 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 40 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 41 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 42 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 43 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 44 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 45 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 46 Liqueurs Production: Total Volume 2001-2006
Table 47 Company Shares of Spirits by National Brand Owner 2002-2006
Table 48 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 49 Brand Shares of Spirits 2003-2006
Table 50 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 51 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 52 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 53 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012