Spirits in Spain
Euromonitor International's Spirits in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 94 | Publication date: Jan 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other Spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White Spirits
Table of contents
SPIRITS IN SPAIN : MARKET INSIGHT
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
SECTOR DATA
Table 1 Sales of Spirits by Subsector: Total Volume 2004-2009
Table 2 Sales of Spirits by Subsector: Total Value 2004-2009
Table 3 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2004-2009
Table 10 Sales of Gin by Premium/Super-premium Split 2004-2009
Table 11 Sales of Vodka by Premium/Super-premium Split 2004-2009
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2004-2009
Table 13 Spirits Production, Imports and Exports: Total Volume 2003-2008
Table 14 Spirits Exports by Country of Destination: Total Volume 2003-2008
Table 15 Spirits Exports by Country of Destination: Total Value 2003-2008
Table 16 Spirits Imports by Country of Origin: Total Volume 2003-2008
Table 17 Spirits Imports by Country of Origin: Total Value 2003-2008
Table 18 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008
Table 19 Brandy & Cognac Production, Imports and Exports: Total Volume 2003-2008
Table 20 Vodka Production, Imports and Exports: Total Volume 2003-2008
Table 21 Gin Production, Imports and Exports: Total Volume 2003-2008
Table 22 Rum Production, Imports and Exports: Total Volume 2003-2008
Table 23 Tequila Production, Imports and Exports: Total Volume 2003-2008
Table 24 Liqueurs Production: Total Volume 2003-2008
Table 25 Company Shares of Spirits by National Brand Owner 2005-2009
Table 26 Company Shares of Spirits by Global Brand Owner 2005-2009
Table 27 Brand Shares of Spirits 2006-2009
Table 28 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
Table 29 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
Table 30 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014
Table 31 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - SPAIN
CíA CERVECERA DE CANARIAS SA (CERCASA) - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Cía Cervecera de Canarias SA: Key Facts
Summary 2 Cía Cervecera de Canarias SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Cía Cervecera de Canarias SA: Competitive Position 2009
CODORNíU SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Codorníu SA: Key Facts
Summary 5 Codorníu SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Codorníu SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 7 Codorníu SA: Competitive Position 2009
DAMM SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Damm SA: Key Facts
Summary 9 Damm SA: Operational Indicators
COMPANY BACKGROUND
Summary 10 Damm SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 11 Damm SA: Competitive Position 2009
FREIXENET SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Freixenet SA: Key Facts
Summary 13 Freixenet SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Freixenet SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 15 Freixenet SA: Competitive Position 2009
GARCíA CARRIóN SA, J - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 García Carrión SA, J: Key Facts
Summary 17 García Carrión SA, J: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 García Carrión SA, J: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 19 García Carrión SA, J: Competitive Position 2009
GONZáLEZ BYASS SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 González Byass SA: Key Facts
Summary 21 González Byass SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 González Byass SA: Competitive Position 2009
GRUPO OSBORNE SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Grupo Osborne: Key Facts
Summary 24 Grupo Osborne: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Grupo Osborne: Competitive Position 2009
HEINEKEN ESPAñA SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Heineken España: Key Facts
Summary 27 Heineken España: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Heineken España: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 29 Heineken España: Competitive Position 2009
MAHOU SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Mahou SA: Key Facts
Summary 31 Mahou SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 32 Mahou SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 33 Mahou SA: Competitive Position 2009
MIGUEL TORRES SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Miguel Torres SA: Key Facts
Summary 35 Miguel Torres SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 36 Miguel Torres SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 37 Miguel Torres SA: Competitive Position 2009
ALCOHOLIC DRINKS IN SPAIN
EXECUTIVE SUMMARY
Economic crisis has severe impact on Spanish alcoholic drinks industry
Sales hit by declining tourism expenditure
Market fragmentation
Rising home consumption fuels off-trade sales
Alcoholic drinks expected to perform poorly over forecast period
Economic downturn projected to continue
Collapsing horeca sales
Rising demand for lower priced brands
Increasing popularity of cocktail and wine bars
Specialist Retailers
Summary 38 Leading Specialist Retailers 2008
Market Merger and Acquisition Activity
Summary 39 Merger and Acquisition Activity 2008-2009
Summary 40 Speculated Merger and Acquisition Activity 2009-2010
MARKET BACKGROUND
Legislation
Table 32 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 35 Selling Margin of a Typical Beer Brand 2009 (Mahou)
Table 36 Selling Margin of a Typical Wine Brand 2009 (Castillo de San Diego)
Table 37 Selling Margin of a Typical Spirits Brand 2009
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET INDICATORS
Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 39 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 40 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 41 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 42 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 43 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 44 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 45 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 46 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 48 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 49 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 50 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 51 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 52 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 53 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Sources
Summary 41 Research Sources