Spirits in Sweden
Euromonitor International's Spirits in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 81 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Rainy Summer held back Volume Growth
Vin & Sprit AB up for Sale
Brewers Dominate Total Volume Sales
Retail Monopoly
Internet Imports
Future Growth
KEY TRENDS AND DEVELOPMENTS
Continued Strong Economy
Drinking Habits Change
EU Introduces New Regulations
Seasonal Peaks for Traditional Spirits
Table 1 Busiest sales days at Systembolaget, 2006
Bag-in-Box Dominates Still Wine Sales
Private Imports Account for a Large Share of Total Consumption
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Table 2 Additional Systembolaget data
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 4 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 5 Selling Margin of a Typical Imported Beer Brand 2007
Table 6 Selling Margin of a Typical Imported Wine Brand 2007
Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 8 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
Table 9 Table: SoRad estimates of contraband consumption 2006
Table 10 Number of Passenger Journeys via Åland Islands 2005-2006
Table 11 Private imports to Sweden 2002-2006
Table 12 Table Private imports as a share of total consumption 2006
MARKET INDICATORS
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 14 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 15 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 16 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 17 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 18 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 19 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 20 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 21 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 22 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 23 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 24 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 25 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 26 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 27 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 28 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 4 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
FONDBERG & CO AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fondberg & Co AB: Key Facts
Summary 6 Fondberg & Co AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Fondberg & Co AB (incl subsidiary Svensk Vodka AB): Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Fondberg & Co AB: Competitive Position 2006
J & J NORDIC AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 J & J Nordic AB: Key Facts
Summary 10 J & J Nordic AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 J & J Nordic AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 J & J Nordic AB: Competitive Position 2006
KOPPARBERGS BRYGGERI AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Kopparbergs Bryggeri AB: Key Facts
Summary 14 Kopparbergs Bryggeri AB: Operational Indicators (Parent company)
COMPANY BACKGROUND
PRODUCTION
Summary 15 Kopparbergs Bryggeri AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Kopparbergs Bryggeri AB: Competitive Position 2006
MACKMYRA SVENSK WHISKY AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Mackmyra Svensk Whisky AB: Key Facts
Summary 18 Mackmyra Svensk Whisky AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Mackmyra Svensk Whisky AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Mackmyra Svensk Whisky AB: Competitive Position 2006
SATURNUS AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Saturnus AB: Key Facts
Summary 22 Saturnus AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 Saturnus AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 24 Saturnus AB: Competitive Position 2006
SPIRITS IN SWEDEN
HEADLINES
TRENDS
Table 29 Off-trade rum sales: Plain vs Flavoured 2002-2006
Table 30 Off-trade leading vodka flavours by ranking 2006
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Published Data Comparisons
SECTOR DATA
Table 31 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 32 Sales of Spirits by Subsector: Total Value 2002-2007
Table 33 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 34 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 35 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 36 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 37 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 38 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 39 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 40 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 41 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 42 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 43 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 44 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 45 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 46 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 47 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 48 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 49 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 50 Liqueurs Production: Total Volume 2001-2006
Table 51 Company Shares of Spirits by National Brand Owner 2002-2006
Table 52 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 53 Brand Shares of Spirits 2003-2006
Table 54 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 55 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 56 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 57 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012