Spirits in Sweden
Euromonitor International's Spirits in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 81 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued growth
New World wines increasingly popular
Brewers dominate volume sales
Retail monopoly
Growth continues
KEY TRENDS AND DEVELOPMENTS
Weaker economy
Green trend in alcoholic drinks
Traditional aquavit losing popularity
Changing drinking habits
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups in Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Imported Wine Brand 2008
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2008
OPERATING ENVIRONMENT
Table 6 SoRad Estimates of Contraband Consumption 2007
Table 7 Swedish Visitors to Åland 2002-2007
Table 8 Private Imports to Sweden 2002-2007
Table 9 Private Imports as a Share of Off-trade Sales and Total Consumption 2007
MARKET INDICATORS
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 11 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 14 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 17 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 18 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 21 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 22 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 24 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 25 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
FONDBERG & CO AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fondberg & Co AB: Key Facts
Summary 5 Fondberg & Co AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Fondberg & Co AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Fondberg & Co AB: Competitive Position 2007
KOPPARBERGS BRYGGERI AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kopparbergs Bryggeri AB: Key Facts
Summary 9 Kopparbergs Bryggeri AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Kopparbergs Bryggeri AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Kopparbergs Bryggeri AB: Competitive Position 2007
MACKMYRA SVENSK WHISKY AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Mackmyra Svensk Whisky AB: Key Facts
Summary 13 Mackmyra Svensk Whisky AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Mackmyra Svensk Whisky AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Mackmyra Svensk Whisky AB: Competitive Position 2007
SATURNUS AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Saturnus AB: Key Facts
Summary 17 Saturnus AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Saturnus AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Saturnus AB: Competitive Position 2007
SPENDRUPS BRYGGERI AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Spendrups Bryggeri AB: Key Facts
Summary 21 Spendrups Bryggeri AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Spendrups Bryggeri AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 23 Spendrups Bryggeri AB: Competitive Position 2007
SPIRITS IN SWEDEN
HEADLINES
TRENDS
Table 26 Off-trade Vodka Sales: Flavour Rankings 2006-2007
Table 27 Off-trade Rum Sales: Plain versus Flavoured 2003-2007
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Published data comparisons
SECTOR DATA
Table 28 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 29 Sales of Spirits by Subsector: Total Value 2003-2008
Table 30 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 31 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 32 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 33 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 34 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 35 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 36 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 37 Sales of Gin by Premium/Super-premium Split 2006-2008
Table 38 Sales of Vodka by Premium/Super-premium Split 2006-2008
Table 39 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 40 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 41 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 42 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 43 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 44 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 45 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 46 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 47 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 48 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 49 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 50 Tequila Production, Imports and Exports: Total Volume 2003-2007
Table 51 Liqueurs Production: Total Volume 2002-2007
Table 52 Company Shares of Spirits by National Brand Owner 2003-2007
Table 53 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 54 Brand Shares of Spirits 2004-2007
Table 55 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 56 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 57 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 58 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013