Spirits in Taiwan
Euromonitor International's Spirits in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 72 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth slows towards the end of the review period due to economy
Newly-elected government influences consumption
Dominance of leader constrains competition
Food/drink/tobacco specialists gain share thanks to success of wine
Growth set to strengthen despite economic downturn
KEY TRENDS AND DEVELOPMENTS
New economic program increases living costs
Young adults emerge as increasingly significant consumer base
Companies see growing potential in targeting women
Climate changes affect drinking patterns
Specialist retailers in on- and off-trade channels
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Beer Brand 2008
Table 4 Selling Margin of a Typical Domestic Wine Brand 2008
Table 5 Selling Margin of a Typical Imported Wine Brand 2008
Table 6 Selling Margin of a Typical Domestic Spirit Brand 2008
Table 7 Selling Margin of a Typical Imported Spirit Brand 2008
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
KINMEN KAOLIANG LIQUOR INC - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Kinmen Kaoliang Liquor Inc: Key Facts
Summary 4 Kinmen Kaoliang Liquor Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Kinmen Kaoliang Liquor Inc: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 Kinmen Kaoliang Liquor Inc: Competitive Position 2007
RTC HAVEN INTERNATIONAL CORP - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 RTC Haven International Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 RTC Haven International Corp: Competitive Position 2007
SERGIO VALENTE INC - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sergio Valente Ltd: Key Facts
Summary 10 Sergio Valente Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Sergio Valente Ltd: Competitive Position 2007
TAIWAN TOBACCO & LIQUOR CORP - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 13 Taiwan Tobacco & Liquor Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Taiwan Tobacco & Liquor Corp: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Taiwan Tobacco & Liquor Corp: Competitive Position 2007
UIES - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 UIES: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 UIES: Competitive Position 2007
SPIRITS IN TAIWAN
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky Price band methodology
Published Data Comparisons
SECTOR DATA
Table 24 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 25 Sales of Spirits by Subsector: Total Value 2003-2008
Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 27 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 29 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 31 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 32 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 33 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 34 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 35 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 36 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 37 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 38 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 39 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 40 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 41 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 42 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 43 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 44 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 45 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 46 Tequila Production, Imports and Exports: Total Volume 2002-2007
Table 47 Liqueurs Production: Total Volume 2002-2007
Table 48 Other Spirits Production: Total Volume 2002-2007
Table 49 Company Shares of Spirits by National Brand Owner 2003-2007
Table 50 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 51 Brand Shares of Spirits 2004-2007
Table 52 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 53 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 54 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 55 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013