Spirits in Thailand
Euromonitor International's Spirits in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 73 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Government controls hinder alcoholic drinks
Move to cocktails for fashionable lifestyle
Major players try hard to maintain positions
In spite of ban via forecourt retailers, off-trade retains dominance
Decelerating growth in alcoholic drinks in Thailand
KEY TRENDS AND DEVELOPMENTS
Cocktail drink trend among drinkers, benefiting from slew of new launches
Anti-alcohol regulations aim to reduce consumption
Parallel trade channel continues to impact sales of alcoholic drinks
Shift towards cheaper alcoholic drinks due to economic downturn
Health consciousness impacts alcoholic drinks
Growth in supermarkets/hypermarkets widens access to alcoholic drinks
Specialist retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007: Beer Thai (1991) Plc’s Chang
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Siam Winery Co Ltd’s Monsoon Valley
Table 5 Selling Margin of a Typical Imported Wine Brand 2007 – Pernod Ricard (Thailand) Ltd’s Jacob’s Creek
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007: Sura Bangyikhan Co Ltd’s Ruang Kao
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 – Pernod Ricard (Thailand) Ltd’s 100 Pipers 8 YO
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - THAILAND
BOON RAWD BREWERY CO LTD - ALCOHOLIC DRINKS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Boon Rawd Brewery Co Ltd: Key Facts
Summary 4 Boon Rawd Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 5 Boon Rawd Brewery Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Boon Rawd Brewery Co Ltd: Competitive Position 2006
PB VALLEY KHAO YAI WINERY - ALCOHOLIC DRINKS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 PB Valley Khao Yai Winery: Key Facts
Summary 8 PB Valley Khao Yai Winery: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 PB Valley Khao Yai Winery: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 PB Valley Khao Yai Winery: Competitive Position 2006
SIAM WINERY CO LTD - ALCOHOLIC DRINKS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Siam Winery Co Ltd: Key Facts
Summary 12 Siam Winery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Siam Winery Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Siam Winery Co Ltd: Competitive Position 2006
THAI ASIA PACIFIC BREWERY CO LTD - ALCOHOLIC DRINKS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Thai Asia Pacific Brewery Co Ltd: Key Facts
Summary 16 Thai Asia Pacific Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Thai Asia Pacific Brewery Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Thai Asia Pacific Brewery Co Ltd: Competitive Position 2006
THAI BEVERAGE PCL - ALCOHOLIC DRINKS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Thai Beverage Plc: Key Facts
Summary 20 Thai Beverage Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Thai Beverage Plc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 Thai Beverage Plc: Competitive Position 2006
SPIRITS IN THAILAND
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky Price band methodology
Table 24 Benchmark Brands – Thailand
SECTOR DATA
Table 25 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 26 Sales of Spirits by Subsector: Total Value 2002-2007
Table 27 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 28 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 30 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 31 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 32 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 33 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 34 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 35 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 36 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 37 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 38 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 39 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 40 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 41 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 42 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 43 Liqueurs Production: Total Volume 2001-2006
Table 44 Other Spirits Production: Total Volume 2001-2006
Table 45 Company Shares of Spirits by National Brand Owner 2002-2006
Table 46 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 47 Brand Shares of Spirits 2003-2006
Table 48 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 49 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 50 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 51 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012