Spirits
Alcoholic Drinks > Spirits

Spirits in Thailand

Thailand

Euromonitor International's Spirits in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 74  |  Publication date: Feb 2009
Cost: 
GBP560.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and Mezcal); Whisk(e)y; White spirits

Table of contents

ALCOHOLIC DRINKS IN THAILAND : MARKET INSIGHT

EXECUTIVE SUMMARY

Moderate growth due to economic recession

Key players expand product portfolios across price points

More intense competition with strong effort put into developing demand

On-trade channel continues its dominance

Forecast period performance constrained

KEY TRENDS AND DEVELOPMENTS

Poor economic outlook impacts alcoholic drinks sales

Travel and tourism supports performance of alcoholic drinks

Thai consumers become more sophisticated when going for a choice

Increase in drinkers despite growing health and wellness trend

Manufacturers focus on proactive marketing

Specialist retailers

Summary 1 Leading Specialist Retailers 2007

Market merger and acquisition activity

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive landscape

Prospects

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 - Leo

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008 – Monsoon Valley

Table 5 Selling Margin of a Typical Imported Wine Brand 2008 – Jacob’s Creek

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008 – Ruang Kao

Table 7 Selling Margin of a Typical Imported Spirits Brand 2008 – 100 Pipers

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

DEFINITIONS

Summary 2 Research Sources

LOCAL COMPANY PROFILES - THAILAND

BOON RAWD BREWERY CO LTD - ALCOHOLIC DRINKS - THAILAND

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Boon Rawd Brewery Co Ltd: Key Facts

Summary 4 Singha Corp Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 5 Singha Corp Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 6 Boon Rawd Brewery Co Ltd: Competitive Position 2007

CHATEAU DE LOEI CO LTD - ALCOHOLIC DRINKS - THAILAND

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Chateau de Loei Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 8 Chateau de Loei Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

GRANMONTE CO LTD - ALCOHOLIC DRINKS - THAILAND

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Granmonte Co Ltd: Key Facts

Summary 10 Granmonte Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 11 Granmonte Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 12 Granmonte Co Ltd: Competitive Position 2007

SIAM WINERY CO LTD - ALCOHOLIC DRINKS - THAILAND

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Siam Winery Co Ltd: Key Facts

Summary 14 Siam Winery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 15 Siam Winery Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 16 Siam Winery Co Ltd: Competitive Position 2007

THAI ASIA PACIFIC BREWERY CO LTD - ALCOHOLIC DRINKS - THAILAND

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Thai Asia Pacific Brewery Co Ltd: Key Facts

Summary 18 Thai Asia Pacific Brewery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 19 Thai Asia Pacific Brewery Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 20 Thai Asia Pacific Brewery Co Ltd: Competitive Position 2007

SPIRITS IN THAILAND

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Vodka, gin and other blended Scotch whisky Price band methodology

SECTOR DATA

Table 24 Sales of Spirits by Subsector: Total Volume 2003-2008

Table 25 Sales of Spirits by Subsector: Total Value 2003-2008

Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 27 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 28 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 29 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 31 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 32 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008

Table 33 Sales of Gin by Premium/Super-premium Split 2005-2008

Table 34 Sales of Vodka by Premium/Super-premium Split 2005-2008

Table 35 Sales of Flavoured vs Non-flavoured Vodka 2003-2008

Table 36 Spirits Production, Imports and Exports: Total Volume 2002-2007

Table 37 Spirits Exports by Country of Destination: Total Volume 2002-2007

Table 38 Spirits Exports by Country of Destination: Total Value 2002-2007

Table 39 Spirits Imports by Country of Origin: Total Volume 2002-2007

Table 40 Spirits Imports by Country of Origin: Total Value 2002-2007

Table 41 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007

Table 42 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007

Table 43 Vodka Production, Imports and Exports: Total Volume 2002-2007

Table 44 Gin Production, Imports and Exports: Total Volume 2002-2007

Table 45 Rum Production, Imports and Exports: Total Volume 2002-2007

Table 46 Liqueurs Production: Total Volume 2002-2007

Table 47 Other Spirits Production: Total Volume 2002-2007

Table 48 Company Shares of Spirits by National Brand Owner 2003-2007

Table 49 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 50 Brand Shares of Spirits 2004-2007

Table 51 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 52 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 53 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 54 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013

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