Spirits in Venezuela
Euromonitor International's Spirits in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 68 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Brandy and Cognac; Liqueurs; Other spirits; Rum; Tequila (and mezcal); Whisk(e)y; White spirits
Table of contents
ALCOHOLIC DRINKS IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
High oil revenues continue to fuel consumption boom in 2007
New taxes and regulations cause unit prices to skyrocket
Product segmentation becomes more important in key categories
Independent food stores continues to lose ground in distribution
Alcoholic drinks players face a tougher operating environment over 2007-2012
KEY TRENDS AND DEVELOPMENTS
Aspirational behaviour shapes the development of alcoholic drinks
Price increases fuel a trend towards trading down to cheaper products
Security concerns impact negatively on on-trade consumption
Venezuelan consumers acquire more sophisticated food and drink tastes
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2008
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Taxation and Duty Levels on Alcoholic Drinks 2007 Imported Products
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2007
Table 4 Selling Margin of a Typical Beer Brand 2007
Table 5 Selling Margin of a Typical Wine Brand 2007
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - VENEZUELA
CERVECERA REGIONAL CA - ALCOHOLIC DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Cervecera Regional CA Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Cervecera Regional CA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 6 Cervecera Regional CA: Competitive Position 2006
PONCHE CREMA CA - ALCOHOLIC DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Ponche Crema CA: Key Facts
Summary 8 Ponche Crema CA: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 9 Ponche Crema CA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 10 Ponche Crema CA: Competitive Position 2005
RON SANTA TERESA CA - ALCOHOLIC DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Ron Santa Teresa CA: Key Facts
Summary 12 Ron Santa Teresa CA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 13 Ron Santa Teresa CA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 14 Ron Santa Teresa CA: Competitive Position 2006
TAMAYO & CíA SA - ALCOHOLIC DRINKS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Tamayo & Cía SA: Key Facts
Summary 16 Tamayo & Cía SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 Tamayo & Cía SA: Competitive Position 2006
SPIRITS IN VENEZUELA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 18 Benchmark brands – Venezuela
SECTOR DATA
Table 23 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 24 Sales of Spirits by Subsector: Total Value 2002-2007
Table 25 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 26 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 27 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 28 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 29 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 30 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 31 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 32 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 33 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 35 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 36 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 37 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 38 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 39 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 40 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 41 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 42 Liqueurs Production: Total Volume 2001-2006
Table 43 Other Spirits Production: Total Volume 2001-2006
Table 44 Company Shares of Spirits by National Brand Owner 2002-2006
Table 45 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 46 Brand Shares of Spirits 2003-2006
Table 47 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 48 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 49 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 50 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012