Spreads in Hungary
Euromonitor International's Spreads in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 126 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Chocolate spreads; Honey; Jams and preserves; Nut-based spreads; Yeast-based spreads
Table of contents
PACKAGED FOOD IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Austerity measures and economic crisis have a major impact
Economy and premium products increase their importance
Marketing activities increasingly focus on promotion
No major shifts in value shares
Lingering effects of the global economic crisis will lead to years of decline
KEY TRENDS AND DEVELOPMENTS
Producers and consumers face difficult years due to global economic crisis
Loyalty programmes prove successful for big retail chains
Private label continues to increase its penetration
Government holds talks with retailers to protect and support local producers
Traditional Hungarian cuisine loses popularity
MARKET DATA
Table 1 Sales of Packaged Food by Sector: Volume 2003-2008
Table 2 Sales of Packaged Food by Sector: Value 2003-2008
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2003-2008
Table 4 Sales of Packaged Food by Sector: % Value Growth 2003-2008
Table 5 GBO Shares of Packaged Food 2003-2007
Table 6 NBO Shares of Packaged Food 2003-2007
Table 7 Brand Shares of Packaged Food 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2008-2013
Table 12 Forecast Sales of Packaged Food by Sector: Value 2008-2013
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2008-2013
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2003-2008
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2003-2008
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2008-2013
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2008-2013
IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2003-2008
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2003-2008
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2003-2008
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2003-2008
Table 23 Company Shares of Impulse and Indulgence Products 2003-2007
Table 24 Brand Shares of Impulse and Indulgence Products 2004-2007
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2008-2013
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2008-2013
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2008-2013
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008
Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008
Table 33 Company Shares of Nutrition/Staples 2003-2007
Table 34 Brand Shares of Nutrition/Staples 2004-2007
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2008-2013
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2008-2013
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2008-2013
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2008-2013
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2003-2008
Table 40 Sales of Meal Solutions by Sector: Value 2003-2008
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2003-2008
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2003-2008
Table 43 Company Shares of Meal Solutions 2003-2007
Table 44 Brand Shares of Meal Solutions 2004-2007
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2008-2013
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2008-2013
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BUNGE NöVéNYOLAJIPARI ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bunge Növényolajipari Zrt: Key Facts
Summary 3 Bunge Növényolajipari Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bunge Növényolajipari Zrt: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 5 Bunge Növényolajipari Zrt: Competitive Position 2007
BUNGE RT - PACKAGED FOOD - HUNGARY
Summary 6 Bunge Növényolajipari Zrt: Key Facts
Summary 7 Bunge Növényolajipari Zrt: Operational Indicators
Summary 8 Bunge Növényolajipari Zrt: Production Statistics 2005
Summary 9 Bunge Növényolajipari Zrt: Competitive Position 2007
CHIO-WOLF MAGYARORSZáG KFT - PACKAGED FOOD - HUNGARY
Summary 10 Chio-Wolf Magyarország Kft: Key Facts
Summary 11 Chio-Wolf Magyarország Kft: Operational Indicators
Summary 12 Chio-Wolf Magyarország Kft: Production Statistics 2007
Summary 13 Chio-Wolf Magyarország Kft: Competitive Position 2007
CHIO-WOLF MAGYARORSZáG KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Chio-Wolf Magyarország Kft: Key Facts
Summary 15 Chio-Wolf Magyarország Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Chio-Wolf Magyarország Kft: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Chio-Wolf Magyarország Kft: Competitive Position 2007
ERU HUNGáRIA KFT - PACKAGED FOOD - HUNGARY
Summary 18 Eru Hungária Kft: Key Facts
Summary 19 Eru Hungária Kft: Operational Indicators
Summary 20 Eru Hungária Kft: Production Statistics 2006
Summary 21 Eru Hungária Kft: Competitive Position 2007
ERU HUNGáRIA KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Eru Hungária Kft: Key Facts
Summary 23 Eru Hungária Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Eru Hungária Kft: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 25 Eru Hungária Kft: Competitive Position 2007
GLOBUS KONZERVIPARI ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Globus Konzervipari Zrt: Key Facts
Summary 27 Globus Konzervipari Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Globus Konzervipari Zrt: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 29 Globus Konzervipari Zrt: Competitive Position 2007
GLOBUS RT - PACKAGED FOOD - HUNGARY
Summary 30 Globus Konzervipari Zrt: Key Facts
Summary 31 Globus Konzervipari Zrt: Operational Indicators
Summary 32 Globus Konzervipari Zrt: Production Statistics 2007
Summary 33 Globus Konzervipari Zrt: Competitive Position 2007
GYERMELY HOLDING RT - PACKAGED FOOD - HUNGARY
Summary 34 Gyermely Holding Rt: Key Facts
Summary 35 Gyermely Holding Rt: Operational Indicators
Summary 36 Gyermely Holding Rt: Production Statistics 2007
Summary 37 Gyermely Holding Rt: Competitive Position 2007
GYERMELY HOLDING RT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 38 Gyermely Holding Rt: Key Facts
Summary 39 Gyermely Holding Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 40 Gyermely Holding Rt: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 41 Gyermely Holding Rt: Competitive Position 2007
MONA HUNGARY KFT - PACKAGED FOOD - HUNGARY
Summary 42 Mona Hungary Kft: Key Facts
Summary 43 Mona Hungary Kft: Operational Indicators
Summary 44 Mona Hungary Kft: Competitive Position 2007
MONA HUNGARY KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 45 Mona Hungary Kft: Key Facts
Summary 46 Mona Hungary Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 47 Mona Hungary Kft: Competitive Position 2007
PACIFIC ÓCEáN TARTóSíTóIPARI KFT - PACKAGED FOOD - HUNGARY
Summary 48 Pacific Óceán Kft: Key Facts
Summary 49 Pacific Óceán Kft: Operational Indicators
PACIFIC ÓCEáN TARTóSíTóIPARI KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 50 Pacific Óceán Kft: Key Facts
Summary 51 Pacific Óceán Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PICK SZEGED SZALáMIGYáR éS HúSüZEM RT - PACKAGED FOOD - HUNGARY
Summary 52 Pick Szeged Szalámigyár és Húsüzem Zrt: Key Facts
Summary 53 Pick Szeged Szalámigyár és Húsüzem Zrt: Operational Indicators
Summary 54 Pick Szeged Szalámigyár és Húsüzem Zrt: Production Statistics 2007
Summary 55 Pick Szeged Szalámigyár és Húsüzem Zrt: Competitive Position 2006
PICK SZEGED SZALáMIGYáR éS HúSüZEM ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 56 Pick Szeged Szalámigyár és Húsüzem Zrt: Key Facts
Summary 57 Pick Szeged Szalámigyár és Húsüzem Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 58 Pick Szeged Szalámigyár és Húsüzem Zrt: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 59 Pick Szeged Szalámigyár és Húsüzem Zrt: Competitive Position 2006
UNIVER PRODUKT RT - PACKAGED FOOD - HUNGARY
Summary 60 Univer Product Zrt: Key Facts
Summary 61 Univer Product Zrt: Operational Indicators
Summary 62 Univer Product Zrt: Production Statistics 2007
Summary 63 Univer Product Zrt: Competitive Position 2007
UNIVER PRODUKT ZRT - PACKAGED FOOD - HUNGARY
Summary 64 Univer Product Zrt: Key Facts
Summary 65 Univer Product Zrt: Operational Indicators
Summary 66 Univer Product Zrt: Production Statistics 2007
Summary 67 Univer Product Zrt: Competitive Position 2007
SPREADS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Spreads by Subsector: Volume 2003-2008
Table 50 Sales of Spreads by Subsector: Value 2003-2008
Table 51 Sales of Spreads by Subsector: % Volume Growth 2003-2008
Table 52 Sales of Spreads by Subsector: % Value Growth 2003-2008
Table 53 Leading Flavours for Jams and Preserves 2004-2008
Table 54 Spreads Company Shares 2003-2007
Table 55 Spreads Brand Shares 2004-2007
Table 56 Forecast Sales of Spreads by Subsector: Volume 2008-2013
Table 57 Forecast Sales of Spreads by Subsector: Value 2008-2013
Table 58 Forecast Sales of Spreads by Subsector: % Volume Growth 2008-2013
Table 59 Forecast Sales of Spreads by Subsector: % Value Growth 2008-2013