Standard Chartered Bank Plc

Euromonitor International's company profile, Standard Chartered Bank Plc offers detailed strategic analysis of the company's business, examining its performance in the financial cards market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

1. INTRODUCTION

1.1 KEY FACTS

2. FINANCIAL CARDS BUSINESS OF STANDARD CHARTERED BANK

2.1 FINANCIAL CARDS BUSINESS DEVELOPMENT

Created with a merger

Fitful international expansion

Major acquisitions

3. STANDARD CHARTERED BANK PERFORMANCE IN FINANCIAL CARDS

3.1 COMPETITIVE CONTEXT

3.2 COMPANY WORLD MARKET SHARES

Table 1 Standard Chartered Bank: World Shares & Rankings in Financial cards by Sector 2001-2004

3.3 COMPANY SHARES BY REGION AND SECTOR

Table 2 Standard Chartered Bank: Regional Shares in Financial cards by Sector 2004

3.4 MARKETING STRATEGIES

4. STANDARD CHARTERED BANK FINANCIAL CARDS BRAND ASSESSMENT

4.1 BRAND PORTFOLIO

4.2 NEW PRODUCT DEVELOPMENT

5. STANDARD CHARTERED BANK FINANCIAL CARDS STRATEGIC EVALUATION

5.1 STANDARD CHARTERED BANK SECTOR POTENTIAL

Developing debit cards

Fast growth in Asian credit cards

Table 3 Standard Chartered Bank: World Sales Performance of Key Sectors of Involvement 2004

5.2 SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

5.3 FUTURE PROSPECTS FOR FINANCIAL CARDS BUSINESS

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