Starbucks Corp
Euromonitor International's company profile, Starbucks Corp offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 7 | Tables: 33 | Publication date: Nov 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
STRATEGIC OBJECTIVES
IMPLEMENTATION OF STRATEGIC OBJECTIVES AND FUTURE PROSPECTS
Benefiting from strong brand recognition
Future performance dependent on global expansion
Starbucks looks to profit from first movers advantage in China
Global development focused on emerging markets
World expansion does come with its challenges
US market penetration continues
Building the brand in retail
Rising competition challenges growth in the US
Starbucks benefits from its favourable socially responsible image
Starbucks continues to be proactive in improving its nutritional image
Table 1 Starbucks Corp: Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006
Table 2 Starbucks Corp: Consumer Foodservice: World Sector Sales Performance by Value 2006
Table 3 Starbucks Corp: Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006
Table 4 Starbucks Corp: Consumer Foodservice: Regional Sales Performance by Value 2006
Table 5 Starbucks Corp: Chained Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006
Table 6 Starbucks Corp: Chained Consumer Foodservice: World Sector Sales Performance by Value 2006
Table 7 Starbucks Corp: Chained Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006
Table 8 Starbucks Corp: Chained Consumer Foodservice: Regional Sales Performance by Value 2006
CORPORATE OVERVIEW
BUSINESS CONTEXT
Leading global specialist coffee shop chain
Licensed outlets used to enter retail locations in the US and new markets abroad
Starbucks speciality operating segment builds brand loyalty
Starbucks continues to produce promising financial results
Profit levels up and prospects remain promising
PRODUCTION AND DISTRIBUTION
Starbucks corporate social responsibility reflected in its supply practices
Table 9 Starbucks Corp: World Shares and Rankings in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 10 Starbucks Corp: World Shares and Rankings in Consumer Foodservice by Sector by Value 2005-2006
Table 11 Starbucks Corp: World Shares and Rankings in Chained Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 12 Starbucks Corp: World Shares and Rankings in Chained Consumer Foodservice by Sector by Value 2005-2006
Table 13 Starbucks Corp: World and Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 14 Starbucks Corp: World and Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 15 Starbucks Corp: World and Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 16 Starbucks Corp: World and Regional Shares in Chained Consumer Foodservice by Value 2006
COMPANY STRUCTURE
Summary 1 Starbucks Corp: Consumer Foodservice Key Facts by Units/Outlets
Summary 2 Starbucks Corp: Consumer Foodservice Key Facts by Value
Summary 3 Starbucks Corp: Chained Consumer Foodservice Key Facts by Units/Outlets
Summary 4 Starbucks Corp: Chained Consumer Foodservice Key Facts by Value
BRAND ASSESSMENT
BRAND STRATEGY
Creating the “third place”
In a league of its own
Starbucks broadens its appeal beyond coffee
Table 17 Starbucks Corp: Starbucks World Shares in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 18 Starbucks Corp: Starbucks Brand Shares in Consumer Foodservice by Sector by Value 2005-2006
Table 19 Starbucks Corp: Starbucks Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 20 Starbucks Corp: Starbucks Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 21 Starbucks Corp: Starbucks World Shares in Chained Consumer Foodservice by Units/Outlets 2005-2006
Table 22 Starbucks Corp: Starbucks Brand Shares in Chained Consumer Foodservice by Value 2005-2006
Table 23 Starbucks Corp: Starbucks Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 24 Starbucks Corp: Starbucks Regional Shares in Chained Consumer Foodservice by Value 2006
APPENDICES
FINANCIAL SUMMARY
Table 25 Starbucks Corp: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 5 Starbucks Corp: Historical Development
Summary 6 Starbucks Corp: Subsidiaries 2006
Summary 7 Starbucks Corp: Company Locations
Summary 8 Starbucks Corp: Websites