Starbucks Corp
Euromonitor International's company profile, Starbucks Corp offers detailed strategic analysis of the company's business, examining its performance in the hot drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Tables: 12 | Publication date: Mar 2007
Table of contents
HOT DRINKS : MARKET INSIGHT
STRATEGIC EVALUATION
SWOT Analysis
Prospects for the Hot Drinks Business
Table 1 Starbucks Corp: World Sector Sales Performance 2005
Table 2 Starbucks Corp: Hot Drinks Regional Sales Performance 2005
CORPORATE OVERVIEW
Summary 1 Starbucks Corp: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
Hot Drinks Market Assessment
Coffee
Tea
Table 3 Starbucks Corp: World Shares & Rankings in Hot Drinks by Sector 2004-2005
Table 4 Starbucks Corp: World and Regional Shares in Hot Drinks by Sector 2005
BRAND ASSESSMENT
Brand Strategy
Table 5 Starbucks Corp: Starbucks Brand Shares in Hot drinks by Sector 2004-2005
Table 6 Starbucks Corp: Starbucks Regional Shares in Hot Drinks by Sector 2005
APPENDICES
Financial Summary
Table 7 Starbucks Corp: Financial Summary 2002-2005
Company Background
Summary 2 Starbucks Corp: Historical Development
Summary 3 Starbucks Corp: Subsidiaries 2005
Summary 4 Starbucks Corp: Hot Drinks Brands 2005
Summary 5 Starbucks Corp: Websites