Starbucks in Consumer FoodService
Euromonitor International's company profile, Starbucks in Consumer FoodService offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 4 | Publication date: Nov 2008
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
GROWING THE BAND IN FOODSERVICE AND RETAIL
Chart 3 Strategic Evaluation
OPERATING PHILOSOPHY
Chart 4 Strategic Evaluation
SWOT – STARBUCKS
Chart 5 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 6 Strategic Evaluation
DEFINING THE EXPERIENCE
Chart 7 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 8 Competitive Positioning
GLOBAL COFFEE SPECIALIST LEADER
Chart 9 Competitive Positioning
COMPETITION EXPANDS BEYOND COFFEE SPECIALISTS
Chart 10 Competitive Positioning
CHAINED VS INDEPENDENT COFFEE SPECIALIST SHOPS
Chart 11 Competitive Positioning
WHEN IT COMES TO MARKET VALUE, STARBUCKS TAKES THE LEAD
Chart 12 Competitive Positioning
MARKET ASSESSMENT
Chart 13 Market Assessment
FOODSERVICE VALUE GROWTH: STARBUCKS VS THE MARKET
Chart 14 Market Assessment
OPPORTUNITIES ACROSS ALL REGIONS
Chart 15 Market Assessment
US MARKET EVALUATION
Chart 16 Market Assessment
OBSTACLES FACING THE US SEGMENT
Chart 17 Market Assessment
INTERNATIONAL MARKET EVALUATION
Chart 18 Market Assessment
INTERNATIONAL CHALLENGES AND OPPORTUNITIES
Chart 19 Market Assessment
RECOMMENDATIONS
Chart 20 Recommendations
PREMIUM EXPERIENCE AND INTERNATIONAL EXPANSION
Chart 21 Recommendations