Storck KG, August
Euromonitor International's company profile, Storck KG, August offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 8 | Tables: 20 | Publication date: Feb 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 Storck KG, August: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Table 1 August Storck KG: Financial Summary 2000-2004
2.2 GEOGRAPHIC COVERAGE
2.3 BUSINESS FOCUS
2.4 INTERIM RESULTS
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 August Storck KG: Business agreements 2004
4. PACKAGED FOOD BUSINESS OF STORCK KG, AUGUST
4.1 PACKAGED FOOD BUSINESS DEVELOPMENT
Growth through acquisition
Extending healthier lines
5. STORCK KG, AUGUST PERFORMANCE IN PACKAGED FOOD
5.1 COMPETITIVE CONTEXT
Cadbury consolidates market lead in 2004
Chocolate outpaces sugar despite health concerns
Increased competition in Germany
5.2 COMPANY WORLD MARKET SHARES
Sugar confectionery brands remain strongest part of the portfolio
Gum still a small area of interest
Table 2 Storck KG, August: World Shares & Rankings in Packaged Food by Sector 2001-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
Western Europe core
North American sugar confectionery sales fall
Mixed performance in Eastern Europe
Static shares in Asia-Pacific
Africa and the Middle East the only market to witness share decline
Table 3 Storck KG, August: Regional Shares in Packaged Food by Sector 2004
5.4 MARKETING STRATEGIES
Celebrating its centenary in core markets
Protecting storks
Use of websites
5.5 DISTRIBUTION STRATEGIES
6. STORCK KG, AUGUST PACKAGED FOOD BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
Chocolate also significant
Small gum and medicated confectionery presence
6.2 NEW PRODUCT DEVELOPMENT
Packaging development
6.3 CORE BRANDS
Campino
Table 4 Storck KG, August: Campino World Shares & Rankings in Confectionery by Sector 2001-2004
Table 5 Storck KG, August: Campino Regional Shares in Confectionery by Sector 2004
Merci
Table 6 Storck KG, August: Merci World Shares & Rankings in Confectionery by Sector 2001-2004
Table 7 Storck KG, August: Merci Regional Shares in Confectionery by Sector 2004
Nimm 2
Table 8 Storck KG, August: Nimm 2 World Shares & Rankings in Confectionery by Sector 2001-2004
Table 9 Storck KG, August: Nimm 2 Regional Shares in Confectionery by Sector 2004
Toffifee
Table 10 Storck KG, August: Toffifee World Shares & Rankings in Confectionery by Sector 2001-2004
Table 11 Storck KG, August: Toffifee Regional Shares in Confectionery by Sector 2004
Werther’s Original
Table 12 Storck KG, August: Werther’s Original World Shares & Rankings in Confectionery by Sector 2001-2004
Table 13 Storck KG, August: Werther’s Original Regional Shares in Confectionery by Sector 2004
7. STORCK KG, AUGUST PACKAGED FOOD STRATEGIC EVALUATION
7.1 STORCK KG, AUGUST SECTOR POTENTIAL
Africa and the Middle East to see fastest chocolate confectionery growth
Dynamism in Eastern Europe must be exploited
Australasia retains its preference for chocolate
Careful market targeting required in Asia-Pacific
Premium chocolate continues to grow in mature markets
Reduced sugar confectionery grows quickly
Gum remains buoyant
Medicated confectionery growth to slow in key markets
Table 14 Storck KG, August: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR PACKAGED FOOD BUSINESS
Further development in healthier sugar confectioery products expected
Exploiting growth in niche and premium brands
Need to strengthen presence in developing markets
Threat of takeover remains
8. APPENDICES
8.1 APPENDIX 1 – STORCK KG, AUGUST BRAND PORTFOLIO
Summary 3 Storck KG, August: Packaged Food Brands 2004
8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF STORCK KG, AUGUST
Summary 4 Storck KG, August: Subsidiaries 2004
8.3 APPENDIX 3 – WEBSITES OF STORCK KG, AUGUST
Summary 5 Storck KG, August: Websites
8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT
Summary 6 Storck KG, August: Historical Development