Sun Care in Bulgaria
Euromonitor International's Sun Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 33 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Aftersun; Self-tanning; Sun protection
Table of contents
COSMETICS AND TOILETRIES IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales increase despite maturity
Direct sales and specialists lead distribution
Local companies still cannot adjust to demand
Low-end products shrink as disposable income grows
Diversity and sophistication fight for attention
Modest growth expected despite some evidence of maturity
KEY TRENDS AND DEVELOPMENTS
Bulgarian players meet EU requirements
Beauty salons provide increasing competition
Direct sales plays a major role
Multinational companies still dominate
Influence of internet grows
Investments in advertising increase
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - BULGARIA
ALEN MAK AD - COSMETICS AND TOILETRIES - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Alen Mak AD: Key Facts
Summary 2 Alen Mak AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Alen Mak AD: Competitive Position 2006
AROMA AD - COSMETICS AND TOILETRIES - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Aroma AD: Key Facts
Summary 5 Aroma AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Aroma AD: Competitive Position 2006
FICOSOTA SYNTEZ OOD - COSMETICS AND TOILETRIES - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Ficosota Syntez OOD: Key Facts
Summary 8 Ficosota Syntez OOD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Ficosota Syntez OOD: Competitive Position 2006
LAVENA AD - COSMETICS AND TOILETRIES - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Lavena AD: Key Facts
Summary 11 Lavena AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Lavena AD: Competitive Position 2006
RUBELLA BEAUTY AD - COSMETICS AND TOILETRIES - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Rubella Beauty AD: Key Facts
Summary 14 Rubella Beauty AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Rubella Beauty AD: Competitive Position 2006
SUN CARE IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Sun Care by Subsector: Value 2001-2006
Table 12 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 13 Sun Care Company Shares by Retail Value 2002-2006
Table 14 Sun Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 17 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 18 Sun Care Premium Brand Rankings 2006