Suntory Ltd
Euromonitor International's company profile, Suntory Ltd offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 15 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE SPIRITS BUSINESS
Asia-Pacific key to Suntory growth
Regional untapped markets offer growth potential
Ideally located to capture regional growth in RTDs/high-strength premixes
Need to reduce reliance on Japanese market
Table 1 Suntory Ltd: World Sector Sales Performance 2005
Table 2 Suntory Ltd: Spirits Regional Sales Performance 2005
CORPORATE OVERVIEW
Growth in 2006
Taxes affect net profits
STRATEGIC OBJECTIVES AND CHALLENGES
Home market
Debt hinders expansion
Asia-Pacific
Global market
OPERATIONAL AND DISTRIBUTION STRATEGIES
Japan operations
Overseas operations
OWNERSHIP EVENTS
Summary 1 Suntory Ltd: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
SPIRITS MARKET ASSESSMENT
2005 good year for spirits
Spirits market dynamics
OTHER SPIRITS
Competitive landscape
Prospects
WHISK(E)Y
Competitive landscape
Prospects
LIQUEURS
Competitive landscape
Prospects
RTDS/HIGH-STRENGTH PREMIXES – GLOBAL AND COMPANY GROWTH DISAPPOINT
Competitive landscape
Prospects
RUM
Competitive landscape
Prospects
WHITE SPIRITS
Competitive landscape
Prospects
BRANDY AND COGNAC
Competitive landscape
Prospects
Table 3 Suntory Ltd: World Shares & Rankings in Spirits by Sector 2004-2005
Table 4 Suntory Ltd: World and Regional Shares in Spirits by Sector 2005
BRAND ASSESSMENT
BRAND STRATEGY
Whiskies
Shochu/soju
Liqueurs
RTDs/High-strength premixes
Imported spirits
SUNTORY
Umbrella brand
Strong whisky competition
Market leading brandy
Liqueurs presence outside Asia
Gin loses out to vodka
KAKUBIN
Local whisky out of favour
Increased marketing response
Table 5 Suntory Ltd: Kakubin Brand Shares in Spirits by Sector 2004-2005
Table 6 Suntory Ltd: Kakubin Regional Shares in Spirits by Sector 2005
Table 7 Suntory Ltd: Suntory Brand Shares in Spirits by Sector 2004-2005
Table 8 Suntory Ltd: Suntory Regional Shares in Spirits by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 9 Suntory Ltd: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Suntory Ltd: Historical Development
Summary 3 Suntory Ltd: Subsidiaries 2005
Summary 4 Suntory Ltd: Spirits Brands 2005
Summary 5 Suntory Ltd: Company Locations
Summary 6 Suntory Ltd: Websites