Suntory Ltd
Euromonitor International's company profile, Suntory Ltd offers detailed strategic analysis of the company's business, examining its performance in the wine market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 8 | Tables: 14 | Publication date: Apr 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 Suntory Ltd: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Stagnant domestic economy hinders sales
2004 sees fall in profitability
Reduction in costs since 2000
Table 1 Suntory Ltd: Financial Summary 2000-2004
2.2 GEOGRAPHIC COVERAGE
Domestic market dominates sales
Active response to international arrivals in liquor market
North America sales reduced by depreciating dollar
Asia and Australasia
Europe on the edge of Suntory’s world
Table 2 Suntory Ltd: Sales by Region 2000-2004
2.3 BUSINESS FOCUS
Expansion from core businesses
Liquor business approaches stability
Expansion of FABs range
Limited edition spirits introduced
Wine sales fall
Beer
Food sales continue to grow
Others
Table 3 Suntory Ltd: Sales by Division 2000-2004
Chart 1 Suntory Ltd: % Sales by Division 2004
2.4 INTERIM RESULTS
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 Suntory Ltd: Business Agreements 2004
3.2 MARKET DEVELOPMENT
Change in legislation sparks competition
FABs growth to slow down
Beer
Soft drinks
Hot drinks
Others
Table 4 Suntory Ltd: World Sales Performance of Company’s Major Markets
4. WINE BUSINESS OF SUNTORY LTD
4.1 WINE BUSINESS DEVELOPMENT
Third party agreements spark wine business growth for Suntory
Suntory slows wine business growth as domestic market conditions falter
Suntory regalvanises wine business strategy
4.2 WINE NET SALES & PROFITS
5. SUNTORY LTD PERFORMANCE IN WINE
5.1 COMPETITIVE CONTEXT
5.2 COMPANY WORLD MARKET SHARES
Table 5 Suntory Ltd: World Shares & Rankings in Wine by Sector 2003-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
Table 6 Suntory Ltd: Regional Shares in Wine by Sector 2004
5.4 MARKETING STRATEGIES
E-commerce important marketing tool for Suntory
A high cultural profile
5.5 DISTRIBUTION STRATEGIES
Suntory opens new domestic distribution centre
Suntory targets retailers, duty-free outlets and foodservice industry
Suntory looks to replicate domestic market model across Asia
Using the Internet
6. SUNTORY LTD WINE BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
Domestic wine production
Private label wines
Imported brands
6.2 NEW PRODUCT DEVELOPMENT
Packaging development
6.3 PRIVATE LABEL MANUFACTURE
6.4 CORE BRANDS
7. SUNTORY LTD WINE STRATEGIC EVALUATION
7.1 SUNTORY LTD SECTOR POTENTIAL
Still rosé to drive Japanese growth over the forecast period as red wine declines
Dynamic growth in developing Asia-Pacific markets
Potential in Western Europe and North America
Table 7 Suntory Ltd: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR WINE BUSINESS
Focus on domestic wine offers growth potential
Japanese wine yet to achieve global recognition
Future of European operations more uncertain
8. APPENDICES
8.1 APPENDIX 1 – SUNTORY LTD BRAND PORTFOLIO
Summary 3 Suntory Ltd: Wine Brands 2004
8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF SUNTORY LTD
Summary 4 Suntory Ltd: Subsidiaries 2004
8.3 APPENDIX 3 – WEBSITES OF SUNTORY LTD
Summary 5 Suntory Ltd: Websites
8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT
Summary 6 Suntory Ltd: Historical Development
8.5 APPENDIX 5 – COMPANY LOCATIONS
Summary 7 Suntory Ltd: Company Locations