Surface Care in Belgium
Euromonitor International's Surface Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 36 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners; Wipes and floor cleaning systems
Table of contents
HOUSEHOLD CARE IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Decline in overall sales
Increasing price pressure
Market leaders unchanged
Supermarkets dominate sales
Sales decline set to continue
KEY TRENDS AND DEVELOPMENTS
Price Pressure Stagnates Growth
Efficiency and Convenience Are Important
Added Natural Ingredients
Promotions Important Marketing Tool
Automated Cleaning Increases in Importance
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - BELGIUM
BOLTON GROUP, THE - HOUSEHOLD CARE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bolton Group Belgium: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 2 Bolton Group Belgium: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 3 Bolton Group Belgium: Competitive Position 2006
DELHAIZE GROUP NV - HOUSEHOLD CARE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Delhaize: Key Facts
Summary 5 Delhaize: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ECOVER PRODUCTS NV - HOUSEHOLD CARE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Ecover Products NV: Key Facts
Summary 7 Ecover Products NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Ecover Products NV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Ecover Products NV: Competitive Position 2006
MCBRIDE PLC - HOUSEHOLD CARE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 McBride NV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 McBride NV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 McBride NV: Competitive Position 2006
RIEM, GROUPE - HOUSEHOLD CARE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Groupe Riem: Key Facts
Summary 14 Groupe Riem: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Groupe Riem: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Groupe Riem: Competitive Position 2006
SURFACE CARE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Surface Care by Subsector: Value 2001-2006
Table 12 Sales of Surface Care by Subsector: % Value Growth 2001-2006
Table 13 Sales of Wipes by Type: Value 2001-2006
Table 14 Sales of Wipes by Type: % Value Growth 2001-2006
Table 15 Surface Care Company Shares 2002-2006
Table 16 Surface Care Brand Shares 2003-2006
Table 17 Wipes Company Shares 2002-2006
Table 18 Wipes Brand Shares 2003-2006
Table 19 Forecast Sales of Surface Care by Subsector: Value 2006-2011
Table 20 Forecast Sales of Surface Care by Subsector: % Value Growth 2006-2011