Surface Care in Bulgaria
Euromonitor International's Surface Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 33 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Household care wipes and floor cleaning systems; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners
Table of contents
HOUSEHOLD CARE IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Emergence of new laundry care category boosts market development in 2007
Manufacturers try to offset maturity by adding value to their portfolios
Multinationals continue to lead the market, with one notable exception
Supermarkets/hypermarkets channel continues to gain ground in distribution
Slow but stable market development predicted for 2007-2012 period
KEY TRENDS AND DEVELOPMENTS
Urbanisation and increased construction drive market development in 2007
Expansion of modern retail chains provides new distribution opportunities
Bulgarian consumers display increasingly sophisticated tastes
Environmental issues come to the fore in household care
Laundry care and dishwashing products benefit as appliance ownership rises
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BULGARIA
BEIT AD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beit AD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Beit AD: Competitive Position 2006
FICOSOTA SYNTEZ OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Ficosota Syntez OOD: Key Facts
Summary 5 Ficosota Syntez OOD: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Ficosota Syntez OOD: Competitive Position 2007
GLOBOL BULGARIA OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Globol Bulgaria OOD: Key Facts
Summary 8 Globol Bulgaria OOD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Globol Bulgaria OOD: Competitive Position 2007
HAYAT BULGARIA CHEMICAL OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Hayat Bulgaria Chemical OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Hayat Bulgaria Chemical OOD: Competitive Position 2007
MEDEA-CHEM OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Medea-Chem OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Medea-Chem OOD: Competitive Position 2007
SURFACE CARE IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Surface Care by Subsector: Value 2002-2007
Table 12 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 13 Sales of Wipes by Type: Value 2002-2007
Table 14 Sales of Wipes by Type: % Value Growth 2002-2007
Table 15 Surface Care Company Shares 2003-2007
Table 16 Surface Care Brand Shares 2004-2007
Table 17 Wipes Company Shares 2003-2007
Table 18 Wipes Brand Shares 2004-2007
Table 19 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012