Surface Care in Colombia
Euromonitor International's Surface Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 39 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Household care wipes and floor cleaning systems; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners
Table of contents
HOUSEHOLD CARE IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care products take the foot off the pedal
A tale of two brands
Independent small grocers makes incremental gains
Household care outlook remains cautious
KEY TRENDS AND DEVELOPMENTS
Private label expansion
Fab and Ajax acquisitions rejected
Bar detergent consumption remains healthy
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
APPENDIX
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
AZUL K SA - HOUSEHOLD CARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Azul K SA: Key Facts
Summary 3 Azul K SA: Operational Indicators
Company Background
Production
Summary 4 Azul K SA: Production Statistics 2008
Competitive Positioning
Summary 5 Azul K SA: Competitive Position 2008
BEISBOL DE COLOMBIA SCA - HOUSEHOLD CARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Beisbol de Colombia SCA: Key Facts
Summary 7 Beisbol de Colombia SCA: Operational Indicators
Company Background
Production
Summary 8 Beisbol de Colombia SCA: Production Statistics 2007
Competitive Positioning
Summary 9 Summary Beisbol de Colombia SCA: Competitive Position 2008
BRINSA SA - HOUSEHOLD CARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Brinsa SA: Key Facts
Summary 11 Brinsa SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Brinsa SA: Competitive Position 2008
CASA LUKER SA - HOUSEHOLD CARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Casa Luker SA: Key Facts
Summary 14 Casa Luker SA: Operational Indicators
Company Background
Production
Summary 15 Casa Luker SA: Production Statistics 2007
Competitive Positioning
Summary 16 Casa Luker SA: Competitive Position 2008
DETERGENTES SA - HOUSEHOLD CARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Detergentes SA: Key Facts
Summary 18 Detergentes SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Summary Detergentes SA: Competitive Position 2008
SURFACE CARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Surface Care by Subsector: Value 2003-2008
Table 12 Sales of Surface Care by Subsector: % Value Growth 2003-2008
Table 13 Sales of Household Care Wipes and Floor Cleaning Systems by Type: Value 2003-2008
Table 14 Sales of Household Care Wipes and Floor Cleaning Systems by Type: % Value Growth 2003-2008
Table 15 Surface Care Company Shares 2004-2008
Table 16 Surface Care Brand Shares 2005-2008
Table 17 Household Care Wipes and Floor Cleaning Systems Company Shares 2004-2008
Table 18 Household Care Wipes and Floor Cleaning Systems Brand Shares 2005-2008
Table 19 Forecast Sales of Surface Care by Subsector: Value 2008-2013
Table 20 Forecast Sales of Surface Care by Subsector: % Value Growth 2008-2013