Surface Care in Hong Kong, China
Euromonitor International's Surface Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 33 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Household care wipes and floor cleaning systems; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners
Table of contents
HOUSEHOLD CARE IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow growth is seen in household care
High inflation leads to robust growth in value terms
Domestic firms are catching up with the multinationals
Health and beauty stores and department stores complement the sales of supermarkets
Static forecast growth in a mature market
KEY TRENDS AND DEVELOPMENTS
Stagnant growth in the number of households impacts on sales
Preference for small packaging, and convenient, concentrated products
Value added features appeal to consumers
High slotting allowances in chained supermarkets/hypermarkets discourages new product development
Unit prices fluctuate due to price setting by the chained supermarkets/hypermarkets
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HONG KONG, CHINA
CHAMP YEAR CHEMICAL LTD - HOUSEHOLD CARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Champ Year Chemical Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Champ Year Chemical Ltd: Competitive Position 2007
LAM SOON (HONG KONG) LTD - HOUSEHOLD CARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lam Soon (Hong Kong) Ltd: Key Facts
Summary 5 Lam Soon (Hong Kong) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Lam Soon (Hong Kong) Ltd: Competitive Position 2007
LI & FUNG HONG KONG - HOUSEHOLD CARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Li & Fung Hong Kong: Key Facts
Summary 8 Li & Fung Hong Kong: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Li & Fung Hong Kong: Competitive Position 2007
POLY CLEAN CHEMICAL PRODUCTS INTERNATIONAL LTD - HOUSEHOLD CARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Poly Clean Chemical Products International Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
YICK FUNG HONG COSMETIC & DETERGENT CO LTD - HOUSEHOLD CARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Yick Fung Hong Cosmetic & Detergent Co Ltd: Key Facts
Company background
Production
Summary 12 Yick Fung Hong Cosmetic & Detergent Co Ltd: Production Statistics 2007
Competitive positioning
Summary 13 Yick Fung Hong Cosmetic & Detergent Co Ltd: Competitive Position 2007
SURFACE CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Surface Care by Subsector: Value 2002-2007
Table 12 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 13 Sales of Wipes by Type: Value 2002-2007
Table 14 Sales of Wipes by Type: % Value Growth 2002-2007
Table 15 Surface Care Company Shares 2003-2007
Table 16 Surface Care Brand Shares 2004-2007
Table 17 Wipes Company Shares 2003-2007
Table 18 Wipes Brand Shares 2004-2007
Table 19 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012