Surface Care in India
Euromonitor International's Surface Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 49 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Household care wipes and floor cleaning systems; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners
Table of contents
HOUSEHOLD CARE IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Hygiene concerns and urbanisation drive sales of household care products
Value-added products rake in the sales
Reckitt Benckiser closes the gap on Hindustan Unilever and Nirma
Supermarkets/hypermarkets gain ground on independent grocers
Robust growth ahead for household care products
KEY TRENDS AND DEVELOPMENTS
Private label sways consumers in household care
Fragrances assuming importance across household care products
Stress on germ-kill and antibacterial properties proves a big consumer draw
Manufacturers make use of celebrity advertising to push sales
Widespread consumer promotions across household care products
TERRITORY KEY TRENDS AND DEVELOPMENTS
East and Northeast India
North India
South India
West India
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Sales of Household Care by Region: Value 2002-2007
Table 5 Sales of Household Care by Region: % Value Growth 2002-2007
Table 6 Sales of Household Care by Rural-Urban % Analysis 2007
Table 7 Household Care Company Shares 2003-2007
Table 8 Household Care Brand Shares 2004-2007
Table 9 Penetration of Private Label by Sector 2003-2007
Table 10 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 11 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 12 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 13 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
Table 14 Forecast Sales of Household Care by Region: Value 2007-2012
Table 15 Forecast Sales of Household Care by Region: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
CAVINKARE PVT LTD - HOUSEHOLD CARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 CavinKare Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 CavinKare Pvt Ltd: Competitive Position 2007
DABUR INDIA LTD - HOUSEHOLD CARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Dabur India Ltd: Key Facts
Summary 5 Dabur India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Dabur India Ltd: Competitive Position 2007
GHARI DETERGENT PVT LTD - HOUSEHOLD CARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Ghari Detergent Pvt Ltd: Key Facts
Summary 8 Ghari Detergent Pvt Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Ghari Detergent Pvt Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Ghari Detergent Pvt Ltd: Competitive Position 2007
GODREJ SARA LEE LTD - HOUSEHOLD CARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Godrej Sara Lee Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Godrej Sara Lee Ltd: Competitive Position 2007
HENKEL INDIA LTD - HOUSEHOLD CARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Henkel India Ltd: Key Facts
Summary 14 Henkel India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Henkel India Ltd: Competitive Position 2007
HINDUSTAN UNILEVER LTD - HOUSEHOLD CARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Hindustan Unilever Ltd: Key Facts
Summary 17 Hindustan Unilever Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Hindustan Unilever Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Hindustan Unilever Ltd: Competitive Position 2007
JYOTHY LABORATORIES LTD - HOUSEHOLD CARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Jyothy Laboratories Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 21 Jyothy Laboratories Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 22 Jyothy Laboratories Ltd: Competitive Position 2007
NIRMA LTD - HOUSEHOLD CARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Nirma Ltd: Key Facts
Summary 24 Nirma Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Nirma Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 26 Nirma Ltd: Competitive Position 2007
RECKITT BENCKISER (INDIA) LTD - HOUSEHOLD CARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Reckitt Benckiser (India) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Reckitt Benckiser (India) Ltd: Competitive Position 2007
SURFACE CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of Surface Care by Subsector: Value 2002-2007
Table 17 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 18 Surface Care Company Shares 2003-2007
Table 19 Surface Care Brand Shares 2004-2007
Table 20 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012