Surface Care in Italy
Euromonitor International's Surface Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners; Wipes and floor cleaning systems
Table of contents
HOUSEHOLD CARE IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Better performance in 2006
The importance of innovation
Procter & Gamble consolidates leadership
Supermarkets/hypermarkets consolidates its dominance
Sign of improvement expected
KEY TRENDS AND DEVELOPMENTS
Increase in smaller households
The key role of innovation
Fewer promotions benefit value sales
Environmental issues remain a minor influence
Consumers seeking new fragrances
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - ITALY
BOLTON MANITOBA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bolton Manitoba SpA: Key Facts
Summary 2 Bolton Manitoba SpA Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Bolton Manitoba SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Bolton Manitoba SpA: Competitive Position 2006
DECO INDUSTRIE SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Deco Industrie SpA: Key Facts
Summary 6 Deco Industrie SpA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Deco Industrie SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Deco Industrie SpA: Competitive Position 2006
GUABER SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Guaber SpA: Key Facts
Summary 10 Guaber SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Guaber SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Guaber SpA: Competitive Position 2005
HENKEL SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Henkel SpA: Key Facts
Summary 14 Henkel SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Henkel SpA: Competitive Position 2005
ITALSILVA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Italsilva SpA Key Facts
Summary 17 Italsilva SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Italsilva SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Italsilva SpA: Competitive Position 2006
PAGLIERI SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Paglieri SpA: Key Facts
Summary 21 Paglieri SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Paglieri SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 Paglieri SpA: Competitive Position 2006
PROCTER & GAMBLE ITALIA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Procter & Gamble Italia SpA: Key Facts
Summary 25 Procter & Gamble Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Procter & Gamble Italia SpA: Competitive Position 2006
REALCHIMICA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Realchimica SpA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Realchimica SpA: Competitive Position 2006
RECKITT BENCKISER ITALIA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Reckitt Benckiser Italia SpA: Key Facts
Summary 30 Reckitt Benckiser Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 31 Reckitt Benckiser Italia SpA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 32 Reckitt Benckiser Italia SpA: Competitive Position 2006
UNILEVER ITALIA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Unilever Italia SpA: Key Facts
Summary 34 Unilever Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 35 Unilever Italia SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 36 Unilever Italia SpA: Competitive Position 2005
SURFACE CARE IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Surface Care by Subsector: Value 2001-2006
Table 12 Sales of Surface Care by Subsector: % Value Growth 2001-2006
Table 13 Sales of Wipes by Type: Value 2001-2006
Table 14 Sales of Wipes by Type: % Value Growth 2001-2006
Table 15 Surface Care Company Shares 2002-2006
Table 16 Surface Care Brand Shares 2003-2006
Table 17 Wipes Company Shares 2002-2006
Table 18 Wipes Brand Shares 2003-2006
Table 19 Forecast Sales of Surface Care by Subsector: Value 2006-2011
Table 20 Forecast Sales of Surface Care by Subsector: % Value Growth 2006-2011