Surface Care in Mexico
Euromonitor International's Surface Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 36 | Publication date: Jan 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners; Wipes and floor cleaning systems
Table of contents
HOUSEHOLD CARE IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Shopping patterns of women affect the demand for household care products
Private label gains market share
Large versus small presentations
More products are designed to target low-income consumers
Many brands available on store shelves confuse consumers
KEY TRENDS AND DEVELOPMENTS
Mexican lifestyle moves toward convenience
Mexico continues to show great vitality in household construction
Consumer finance keeps growing at retail stores
Retail distribution continues expanding
MARKET INDICATORS
Table 1 Households 2000-2005
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2000-2005
Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
Table 4 Household Care Company Shares 2001-2005
Table 5 Household Care Brand Shares 2002-2005
Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
Table 8 Penetration of Private Label by Sector 2001- 2004
Table 9 Forecast Sales of Household Care by Sector: Value 2005-2010
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - MEXICO
ALEN DEL NORTE SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Alen del Norte SA de CV: Key Facts
Summary 2 Alen del Norte SA de CV: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 3 Alen del Norte SA de CV: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 Alen del Norte SA de CV: Competitive Position 2005
COLGATE-PALMOLIVE DE MéXICO SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Colgate-Palmolive de México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Colgate-Palmolive de México SA de CV: Competitive Position 2005
EL OSO SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 El Oso SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 El Oso SA de CV: Competitive Position 2005
FáBRICA DE JABóN LA CORONA SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Fábrica de Jabón La Corona SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Fábrica de Jabón La Corona SA de CV: Competitive Position 2005
HENKEL MEXICANA SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Henkel Mexicana SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Henkel Mexicana SA de CV: Competitive Position 2005
INDUSTRIAS H24 SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Industrias H24 SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Industrias H24 SA de CV: Competitive Position 2005
PROCTER & GAMBLE DE MéXICO SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Procter & Gamble de México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Procter & Gamble de México SA de CV: Competitive Position 2005
SURFACE CARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Surface Care by Subsector: Value 2000-2005
Table 12 Sales of Surface Care by Subsector: % Value Growth 2000-2005
Table 13 Surface Care Company Shares 2001-2005
Table 14 Surface Care Brand Shares 2002-2005
Table 15 Forecast Sales of Surface Care by Subsector: Value 2005-2010
Table 16 Forecast Sales of Surface Care by Subsector: % Value Growth 2005-2010
Table 17 Sales of Wipes by Type: Value 2000-2005
Table 18 Sales of Wipes by Type: % Value Growth 2000-2005
Table 19 Wipes Company Shares 2001-2005
Table 20 Wipes Brand Shares 2002-2005