Surface Care in New Zealand
Euromonitor International's Surface Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 28 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Household care wipes and floor cleaning systems; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners
Table of contents
HOUSEHOLD CARE IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Innovative new products boost value growth
New product launches stimulate consumer trading-up
Unilever New Zealand takes the lead
Retail distribution dominated by grocery retailers
New growth opportunities will drive value sales during the forecast period
KEY TRENDS AND DEVELOPMENTS
Busy New Zealanders prefer multi-purpose household cleaners
Power formulas – the wining formulas
Government-backed eco-labelling strengthens its presence
Despite retail volatility, still room to make profits
Healthy competition shapes demand for household care
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
BEAUTY ENGINEERED FOREVER LTD (BEE) - HOUSEHOLD CARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beauty Engineered Forever Ltd (BEE): Key Facts
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
ECOSTORE LTD - HOUSEHOLD CARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 ecostore: Key Facts
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
ENVIRONMENTAL AIR CARE LTD - HOUSEHOLD CARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Environmental Air Care Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KIWICARE CORP LTD - HOUSEHOLD CARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kiwicare Corp Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Kiwicare Corp Ltd: Competitive Position 2007
QUANTUM PACIFIC LTD - HOUSEHOLD CARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Quantum Pacific Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Quantum Pacific Ltd: Competitive Position 2007
SURFACE CARE IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Surface Care by Subsector: Value 2002-2007
Table 12 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 13 Sales of Wipes by Type: Value 2002-2007
Table 14 Sales of Wipes by Type: % Value Growth 2002-2007
Table 15 Surface Care Company Shares 2003-2007
Table 16 Surface Care Brand Shares 2004-2007
Table 17 Wipes Company Shares 2003-2007
Table 18 Wipes Brand Shares 2004-2007
Table 19 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012