Surface Care in Romania
Euromonitor International's Surface Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 33 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Household care wipes and floor cleaning systems; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners
Table of contents
HOUSEHOLD CARE IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Signs of market maturation
Higher disposable incomes leads to demand for higher quality
Multinationals continue to dominate
Market maturation expected to lead to far lower growth rates
KEY TRENDS AND DEVELOPMENTS
Higher disposable incomes increase sales and product specialisation
Higher incomes leads to increasingly westernised consumer habits
Multinational players control the market
Large retailers becoming increasingly prevalent
Advertising drives sales
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 8 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
FARMEC SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Farmec SA: Key Facts
Summary 3 Farmec SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Farmec SA: Competitive Position 2007
INTERSTAR CHIM SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Interstar Chim SA: Key Facts
Summary 6 Interstar Chim SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Interstar Chim SA: Competitive Position 2007
SAFILAR SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Safilar SA: Key Facts
Summary 9 Safilar SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Safilar SA: Competitive Position 2007
SARANTIS ROMANIA SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sarantis Romania SA: Key Facts
Summary 12 Sarantis Romania SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sarantis Romania SA: Competitive Position 2007
UZINELE SODICE GOVORA SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Uzinele Sodice Govora SA: Key Facts
Summary 15 Uzinele Sodice Govora SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Uzinele Sodice Govora SA: Competitive Position 2007
SURFACE CARE IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Surface Care by Subsector: Value 2002-2007
Table 11 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 12 Sales of Wipes by Type: Value 2002-2007
Table 13 Sales of Wipes by Type: % Value Growth 2002-2007
Table 14 Surface Care Company Shares 2003-2007
Table 15 Surface Care Brand Shares 2004-2007
Table 16 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 17 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012