Surface Care in South Africa
Euromonitor International's Surface Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 32 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Household care wipes and floor cleaning systems; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners
Table of contents
HOUSEHOLD CARE IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Robust overall growth in 2007
Emerging market growth continues to underpin market expansion
Multinationals dominate, while private label products grow in commoditised categories
Retailers are gaining access to lower LSM markets
Growth is expected to continue at more moderate levels
KEY TRENDS AND DEVELOPMENTS
Emerging market continues to swell and spur economic growth
Retailers move aggressively into township areas
Inflationary pressures result in periodic price increases in 2007
Growth in retail sales expected to slow towards 2008
Capacity constraints stifle new product development
Consumers value convenience when selecting retailers and brands
Multinationals continue to dominate household care
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
ACORN PRODUCTS (PTY) LTD - HOUSEHOLD CARE - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Acorn Products (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Acorn Products (Pty) Ltd: Competitive Position 2007
ADCOCK INGRAM LTD - HOUSEHOLD CARE - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Adcock Ingram Ltd: Key Facts
Summary 5 Tiger Brands Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Adcock Ingram Ltd: Competitive Position 2007
AMKA PRODUCTS (PTY) LTD - HOUSEHOLD CARE - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Amka Products (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Amka Products (Pty) Ltd: Competitive Position 2007
INCO LABS - HOUSEHOLD CARE - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Inco Labs: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Inco Labs: Competitive Position 2007
LIQUI-SEAL PTY LTD - HOUSEHOLD CARE - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Liqui-Seal (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Liqui-Seal (Pty) Ltd: Competitive Position 2007
SURFACE CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Surface Care by Subsector: Value 2002-2007
Table 12 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 13 Sales of Wipes by Type: Value 2002-2007
Table 14 Sales of Wipes by Type: % Value Growth 2002-2007
Table 15 Surface Care Company Shares 2003-2007
Table 16 Surface Care Brand Shares 2004-2007
Table 17 Wipes Company Shares 2003-2007
Table 18 Wipes Brand Shares 2004-2007
Table 19 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012