Surface Care in Taiwan
Euromonitor International's Surface Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 37 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Household care wipes and floor cleaning systems; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners
Table of contents
HOUSEHOLD CARE IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Insignificant market value growth due to poor economy performance
Retailers passed pricing pressure to manufacturers
New product launches bring growth to household care
Independent small grocers affected by supermarkets/hypermarkets
Future growth driven by toilet care products
KEY TRENDS AND DEVELOPMENTS
High hygiene standard to challenge conventional consumers’ habits
Green products supported by government programmes
Internet marketing campaigns to fit in consumers’ lifestyle
Multibrand strategy adopted by big manufactures to enlarge shares
Lower profits urged manufacturers to launch in health and beauty retailers
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
CHU CHEN INDUSTRIAL CO LTD - HOUSEHOLD CARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Chu Chen Industrial Co Ltd: Key Facts
Summary 3 Chu Chen Industrial Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Chu Chen Industrial Co Ltd: Competitive Position 2007
FARCENT ENTERPRISE CO LTD - HOUSEHOLD CARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Farcent Enterprise Co Ltd: Key Facts
Summary 6 Farcent Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Farcent Enterprise Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Farcent Enterprise Co Ltd: Competitive Position 2007
MAGIC AMAH HOUSEHOLD TAIWAN CO LTD - HOUSEHOLD CARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Magic Amah Household Taiwan Co Ltd: Key Facts
Summary 10 Magic Amah Household Taiwan Co Ltd: Operational Indicators 2006-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Magic Amah Household Taiwan Co Ltd: Competitive Position 2007
MAO BAO CHEMICAL PRODUCTS INC - HOUSEHOLD CARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Mao Bao Chemical Products Inc: Key Facts
Summary 13 Mao Bao Chemical Products Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Mao Bao Chemical Products Inc: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Mao Bao Chemical Products Inc: Competitive Position 2007
NICE ENTERPRISE CO LTD - HOUSEHOLD CARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Nice Enterprise Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Nice Enterprise Co Ltd: Competitive Position 2007
SURFACE CARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Surface Care by Subsector: Value 2002-2007
Table 12 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 13 Sales of Wipes by Type: Value 2002-2007
Table 14 Sales of Wipes by Type: % Value Growth 2002-2007
Table 15 Surface Care Company Shares 2003-2007
Table 16 Surface Care Brand Shares 2004-2007
Table 17 Wipes Company Shares 2003-2007
Table 18 Wipes Brand Shares 2004-2007
Table 19 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012