Surface Care in Vietnam
Euromonitor International's Surface Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 26 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Household care wipes and floor cleaning systems; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners
Table of contents
HOUSEHOLD CARE IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth flourished with rapid penetration into rural areas
Toilet care products retains the highest growth while chlorine bleach suffers
Local players continue to grow domestic brands
Modern distribution channels grow in strength
A stronger outlook on the horizon
KEY TRENDS AND DEVELOPMENTS
Overall Growth Boosted by increasing Health and Hygiene awareness
Product differentiation emerged as a competitive tool
Modern distribution channels strengthen their presence
Domestic brand building activities posed a threat to international players
Economic and convenient formats appeal more to consumers
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 8 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
AMG VIETNAM CO LTD - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 AMG Vietnam Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 AMG Vietnam Co Ltd: Competitive Position 2007
DASO-DACCO CO - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Daso-Dacco Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Daso-Dacco Co: Competitive Position 2007
MY HAO COSMETICS CO LTD - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 My Hao Cosmetics: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 My Hao Cosmetics: Competitive Position 2007
RANG DONG COSMETICS - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Rang Dong Cosmetics: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Rang Dong Cosmetics: Competitive Position 2007
VICO LTD CO - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Vico Ltd Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Vico Ltd Co: Competitive Position 2007
SURFACE CARE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Surface Care by Subsector: Value 2002-2007
Table 11 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 12 Surface Care Company Shares 2003-2007
Table 13 Surface Care Brand Shares 2004-2007
Table 14 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 15 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012