Surface
Household Care > Surface care

Surface Care in Vietnam

Vietnam

Euromonitor International's Surface Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.

Tables: 26  |  Publication date: Oct 2008
Cost: 
GBP560.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Household care wipes and floor cleaning systems; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners

Table of contents

HOUSEHOLD CARE IN VIETNAM : MARKET INSIGHT

EXECUTIVE SUMMARY

Growth flourished with rapid penetration into rural areas

Toilet care products retains the highest growth while chlorine bleach suffers

Local players continue to grow domestic brands

Modern distribution channels grow in strength

A stronger outlook on the horizon

KEY TRENDS AND DEVELOPMENTS

Overall Growth Boosted by increasing Health and Hygiene awareness

Product differentiation emerged as a competitive tool

Modern distribution channels strengthen their presence

Domestic brand building activities posed a threat to international players

Economic and convenient formats appeal more to consumers

MARKET INDICATORS

Table 1 Households 2002-2007

MARKET DATA

Table 2 Sales of Household Care by Sector: Value 2002-2007

Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007

Table 4 Household Care Company Shares 2003-2007

Table 5 Household Care Brand Shares 2004-2007

Table 6 Sales of Household Care by Distribution Format: % Analysis 2002-2007

Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2007

Table 8 Forecast Sales of Household Care by Sector: Value 2007-2012

Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - VIETNAM

AMG VIETNAM CO LTD - HOUSEHOLD CARE - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 2 AMG Vietnam Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 AMG Vietnam Co Ltd: Competitive Position 2007

DASO-DACCO CO - HOUSEHOLD CARE - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Daso-Dacco Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 5 Daso-Dacco Co: Competitive Position 2007

MY HAO COSMETICS CO LTD - HOUSEHOLD CARE - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 6 My Hao Cosmetics: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 My Hao Cosmetics: Competitive Position 2007

RANG DONG COSMETICS - HOUSEHOLD CARE - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Rang Dong Cosmetics: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Rang Dong Cosmetics: Competitive Position 2007

VICO LTD CO - HOUSEHOLD CARE - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Vico Ltd Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Vico Ltd Co: Competitive Position 2007

SURFACE CARE IN VIETNAM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 10 Sales of Surface Care by Subsector: Value 2002-2007

Table 11 Sales of Surface Care by Subsector: % Value Growth 2002-2007

Table 12 Surface Care Company Shares 2003-2007

Table 13 Surface Care Brand Shares 2004-2007

Table 14 Forecast Sales of Surface Care by Subsector: Value 2007-2012

Table 15 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012

Change currency displayed
all prices excluding P&P
request more information

Available formats

  • Instant online access
  • Download PDF
  • Download Word document
research methodology

Get Acrobat Reader

click here to download Adobe Acrobat Reader 7.0

© Euromonitor International 2009