Surface Care in Vietnam
Euromonitor International's Surface Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 25 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bathroom cleaners; Descalers; Drain openers; Floor cleaners; Household antiseptics/disinfectants; Kitchen cleaners; Multi-purpose cleaners; Oven cleaners; Scouring agents; Window/glass cleaners; Wipes and floor cleaning systems
Table of contents
HOUSEHOLD CARE IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Robust growth aided by the increasing penetration of rural households
Chlorine bleach and toilet care products outperform the rest in value terms
Domestic brands establish a strong foothold while private labels emerge
Modern retailing formats continue to flourish
Healthy growth projected for household care in Vietnam
KEY TRENDS AND DEVELOPMENTS
Health and hygiene concerns boost overall growth
The stronger presence of domestic players hampers multinationals’ growth
Value-added, specialist products appeal to urban consumers
WTO integration results in minor price fluctuations
Private label gains visibility on the back of modern retailing developments
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - VIETNAM
AMG VIETNAM CO LTD - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 1 AMG Vietnam Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 AMG Vietnam Co Ltd: Competitive Position 2006
DASO-DACCO CO - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Daso-Dacco Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Daso-Dacco Co: Competitive Position 2006
NAM DINH BIOLOGICAL TECHNOLOGY JOINT STOCK CO - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Nam Dinh Biological Technology Joint Stock Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Nam Dinh Biological Technology Joint Stock Co: Competitive Position 2006
RANG DONG COSMETICS - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Rang Dong Cosmetics: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Rang Dong Cosmetics: Competitive Position 2006
VICO LTD CO - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Vico Ltd Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Vico Ltd Co: Competitive Position 2006
SURFACE CARE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Surface Care by Subsector: Value 2001-2006
Table 11 Sales of Surface Care by Subsector: % Value Growth 2001-2006
Table 12 Surface Care Company Shares 2002-2006
Table 13 Surface Care Brand Shares 2003-2006
Table 14 Forecast Sales of Surface Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Surface Care by Subsector: % Value Growth 2006-2011