Sustainability:
Strategy Briefings

Sustainability: Its Impact on Global Consumption to 2010

Chapters: 9  |  Tables: 9  |  Publication date: Nov 2005
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Regional coverage

Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East

Table of contents

1. EXECUTIVE SUMMARY

1.1 KEY SUSTAINABILITY ISSUES

1.2 MARKET DRIVERS

Chart 1 Factors Affecting Demand for Sustainable Products 2005

1.3 DEVELOPMENTS IN CONSUMER MARKETS

Chart 2 Organic Packaged Foods as a % Total Packaged Foods by Country 2005/2010

1.4 IMPACT ON SERVICE SECTORS

1.5 OUTLOOK

Summary 1 Opportunities and Threats to Achieving Sustainability 2005

2. OVERVIEW AND DEFINITIONS

2.1 INTRODUCTION

2.2 ENVIRONMENTAL SUSTAINABILITY

Definition of sustainability

History of environmental concern

Overpopulation eats resources

2.3 SUSTAINABLE AGRICULTURE

2.4 SUSTAINABLE TOURISM

2.5 SUSTAINABILITY RANKINGS

Measuring environmental performance

Wealth not the only factor

ESI led by Nordic countries

Chart 3 Environmental Sustainability Index: Selected Countries 2005

3. ENVIRONMENTAL ISSUES

3.1 CLIMATE CHANGE

1990s the warmest decade on record

The need to cut greenhouse gases

3.2 OVER-CONSUMPTION

Global water supply threatened

Increasing calorie intake

3.3 NEED TO PRESERVE BIODIVERSITY

Genetic diversity under threat

Medicinal plants in danger

The biotechnology debate

Lack of universal legislation

WHO calls for safety assessments

3.4 FOOD MILES

Food travelling further

The energy debate

Shipping uses less fuel

The need to conserve oil

3.5 WASTE DISPOSAL

More waste, fewer landfill sites

The problem of disposable nappies

The need for recycling

4. DRIVERS

4.1 CORPORATE SOCIAL RESPONSIBILITY

CSR as a marketing tool

Lack of CSR legislation

Lobbying out of the public eye

4.2 COMPANY ACTIVITY

Improving CSR

Widening the organic offer

New products in organic foods

Summary 2 New Product Launches in the Organic Foods Market 2004-2005

Supporting sustainable farming

Rainforest Alliance

Trade not Aid

New products in the fair trade segment

Summary 3 New Product Launches in the Fair Trade Products Market 2004-2005

4.3 THE ETHICAL CONSUMER

Wealthier and more educated

Action fuelled by media

Consumers still wary of ethical credentials

Product background increasingly important

The "LOHAS" consumer

Russians become more ecological

Backlash against GM

The organic consumer

4.4 ENVIRONMENTAL CAMPAIGNERS

Greenpeace

Friends of the Earth

Oxfam

Make Poverty History campaign

Sustain

4.5 FAIR TRADE CERTIFIERS

FLO

4.6 GOVERNMENT INITIATIVES

Kyoto Protocol

Asia Pacific Partnership on Clean Development and Climate

The Green Dot System

Environmental labelling systems

Chart 4 Number of Companies with EU Eco-label by Country 2005

4.7 LEGISLATION

Organic food legislation

Packaging and waste legislation

4.8 NATIONAL RECYCLING MEASURES

US

Japan

Germany

France

UK

Italy

Table 1 Recycling Rates for Packaging in Italy 2002/2005

Switzerland

4.9 TACKLING POLLUTION

Cars multiply in developing countries

Need for fuel-efficiency

Greener alternatives to combustion engines

5. IMPACT ON CONSUMER MARKETS

5.1 THE MARKET FOR ORGANIC PRODUCTS

Organic food trends

Table 2 Sales and Growth of Organic Packaged Foods by Country 2002-2005

Chart 5 Sales of Organic Packaged Foods by Sector 2005

Trends in organic cosmetics and toiletries

Summary 4 New Product Launches in the Organic Baby Care Market 2004-2005

5.2 THE FAIR TRADE MARKET

Global trends

Chart 6 Sales of Fairtrade Labelled Products by Volume 2000-2005

National trends

Fair trade clothing and footwear

Fair trade cosmetics and toiletries

5.3 OTHER ETHICAL PRODUCTS

Paper-based products

Reusable nappies (diapers)

Household products

5.4 PACKAGING

A new biodegradeability standard in Europe

Burgeoning demand for PLA

6. IMPACT ON RETAIL SECTOR

6.1 THE RETAILER BACKLASH

Retailer consolidation

Consumers demand traceability

Table 3 Penetration of Supermarkets/Hypermarkets by Country 1999/2003

Centralised distribution systems

More roads, more pollution

Impact on small farmers

"Unethical" sourcing

6.2 THE RETAILER RESPONSE

International trade developments

Reducing food miles

Ethical retailers

Increasing the offer of ethical products

Other environmental efforts

6.3 ALTERNATIVE DISTRIBUTORS OF ETHICAL PRODUCTS

Farmers' markets

Chart 7 Number of Farmers' Markets in the US 2000/2002/2004

The role of the internet

7. IMPACT ON TOURISM AND FOODSERVICE

7.1 ECO-TOURISM

Combining adventure with nature

Responsible tourism

Imposing restrictions on famous sites

Advantages of eco-tourism

Causing more harm than good?

Lack of global regulations

Impact on tourism operators

7.2 FOODSERVICE

Starbucks leads the way

Marks & Spencer's coffee shops go Fairtrade

McDonald's offers organic milk

8. IMPACT ON ENERGY SECTOR

8.1 GROWTH OF RENEWABLE ENERGY

Growing need for clean technology

Electricity suppliers turning to renewable sources

Types of renewable energy

Geothermal energy

Solar energy

Wind power

Biofuel

8.2 DEMAND FOR GREEN HOMES

9. FUTURE OUTLOOK

Will food miles become shorter?

Supporting local agriculture

Energy efficiency and "clean technology"

Table 4 Forecast Global Growth of Clean Technology by Value 2000/2012

Ethical consumerism will rise

Growth hinges on changes in corporate practise

Strong growth forecast for organic foods

Growing sophistication

Table 5 Forecast Growth of Organic Packaged Foods by Value 2005/2010

Fair trade also set to grow rapidly

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