Tata Tea Ltd
Euromonitor International's company profile, Tata Tea Ltd offers detailed strategic analysis of the company's business, examining its performance in the hot drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Get immediate access to strategic market analysis when you buy reports online
Chapters: 5 | Tables: 15 | Publication date: Dec 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR TATA TEA LTD IN HOT DRINKS
Sound growth strategies
Acquisitions expand international presence
To benefit from forecast growth in tea, the company will need to make inroads into value-added tea
Innovation (or acquisition) required to stave off stiff competition
Growth opportunities from soft drinks
Table 1 Tata Tea Ltd: Hot Drinks World Sector Sales Performance by Value 2006
Table 2 Tata Tea Ltd: Hot Drinks Regional Sales Performance by Value 2006
GROWTH STRATEGIES AND MARKET PERFORMANCE
Aggressively grow branded beverage business internationally
Active acquisitions in North America
Strong performance in domestic market
New facility in China
Challenges on the diversification route
Table 3 Tata Tea Ltd: World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 4 Tata Tea Ltd: World and Regional Shares in Hot Drinks by Sector 2006
CORPORATE OVERVIEW
TATA TEA LTD
Tata enjoying growing brand recognition globally
Versatile business of Tata Tea Ltd
Revenue growth driven by acquisitions
Summary 1 Tata Tea Ltd: Key Facts
PRODUCTION AND DISTRIBUTION
Gradual divestment of plantation operations
Export dynamism
BRAND ASSESSMENT
BRAND STRATEGY
Acquisition is the key strategy to enlarge brand portfolio
Selection of coffee brands in India
TATA TEA
TETLEY
Tetley accounts for around 74% of sales
Table 5 Tata Tea Ltd: Tata Tea World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 6 Tata Tea Ltd: Tata Tea Regional Shares in Hot Drinks by Sector 2006
Table 7 Tata Tea Ltd: Tetley World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 8 Tata Tea Ltd: Tetley Regional Shares in Hot Drinks by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Tata Tea Ltd: Financial Summary 2002-2007
COMPANY BACKGROUND
Summary 2 Tata Tea Ltd: Historical Development
Summary 3 Tata Tea Ltd: Subsidiaries 2006
Summary 4 Tata Tea Ltd: Hot Drinks Brands 2006
Summary 5 Tata Tea Ltd: Company Locations
Summary 6 Tata Tea Ltd: Websites