Tea in Austria
Euromonitor International's Tea in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 47 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Black tea; Fruit/herbal tea; Green tea; Instant tea; Other tea
Table of contents
HOT DRINKS IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Good performance of hot drinks in 2008
Innovations, convenience and natural ingredients
Private label leads sales of hot drinks
Supermarkets/hypermarkets – the leading distribution channel
Good performance expected for hot drinks over the forecast period.
KEY TRENDS AND DEVELOPMENTS
Private label seen in more favourable light
Lifestyle change increases demand for convenience
Austrians are longing for (small) changes
Demand for organic products and natural ingredients
Consumer faced with information overload
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
HORNIG, J & CO GMBH - HOT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 J Hornig GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 J Hornig GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
JULIUS MEINL AG - HOT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Julius Meinl AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Julius Meinl AG: Competitive Position 2008
MILFORD TEE AUSTRIA GMBH - HOT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Milford Tee Austria GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Milford Tee Austria GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Milford Tee Austria GmbH: Competitive Position 2008
TEEKANNE GMBH - HOT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Teekanne GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Teekanne GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 11 Teekanne GmbH: Competitive Position 2008
TEA IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 27 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 28 Retail Sales of Tea by Subsector: Value 2003-2008
Table 29 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 30 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 31 Tea Company Shares 2004-2008
Table 32 Tea Brand Shares 2005-2008
Table 33 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 34 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 35 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 36 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013