Tea in Austria
Euromonitor International's Tea in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 28 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Black speciality tea; Black standard tea; Fruit/herbal tea; Green tea; Instant tea; Other tea
Table of contents
HOT DRINKS IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong increase in coffee value sales
Coffee pods and cappuccino make further inroads
Comeback of green tea
Other hot drinks suffers from lack of growth drivers
Limited potential for further increases in consumption
KEY TRENDS AND DEVELOPMENTS
Tourism does not provide potential for significant growth in the hot drinks market
Strong increase in sale of Fairtrade products
Coffee on the go increasing, but only slow growth for stand-alone chained coffee shop formats
Rewe purchases 24.9% stake in ADEG
Discounters make further share gains
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 9 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - AUSTRIA
HORNIG, J & CO GMBH - HOT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 J Hornig GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
JULIUS MEINL AG - HOT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Julius Meinl AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MARESI MARKENARTIKELVERTRIEB AG & CO KG - HOT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Maresi Markenartikelvertrieb AG & Co KG: Key Facts
Summary 4 Vivatis AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MILFORD TEE AUSTRIA GMBH - HOT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Milford Tee Austria GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TEA IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Tea by Subsector: Volume 2001-2006
Table 15 Sales of Tea by Subsector: Value 2001-2006
Table 16 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 17 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 18 Tea Company Shares 2002-2006
Table 19 Tea Brand Shares 2003-2006
Table 20 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 21 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 22 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 23 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011