Tea in Belgium
Euromonitor International's Tea in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 50 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Black tea; Fruit/herbal tea; Green tea; Instant tea; Other tea
Table of contents
HOT DRINKS IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Coffee benefits from a strong coffee-drinking culture and premiumisation
Popularity of coffee pods leads to expansion into chocolate-based flavoured powder drinks
Douwe Egberts SA maintains its clear leadership
Decline in consumer foodservice favours the off-trade channel
Convenience and new tastes drive innovation
KEY TRENDS AND DEVELOPMENTS
Belgium, a traditional coffee-drinking nation
Douwe Egberts SA, Nestlé Belgilux SA and Unilever Bestfoods Belgium NV dominate value sales
Decline in consumer foodservice favours the off-trade channel
Private label products and hard discounters become increasingly important
Innovation is the key to success
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value 2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13 Penetration of Private Label by Sector 2004-2008
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
CAFéS LIéGEOIS SA - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cafés Liégeois SA: Key Facts
Summary 3 Cafés Liégeois SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cafés Liégeois SA: Production Statistics
COMPETITIVE POSITIONING
DELHAIZE 'LE LION' SA - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Delhaize 'Le Lion' SA: Key Facts
Summary 6 Delhaize 'Le Lion' SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
EDEL SA - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Edel SA: Key Facts
Summary 8 Edel SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Edel SA: Production Statistics 2007
COMPETITIVE POSITIONING
KOFFIE F ROMBOUTS NV - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Koffie F Rombouts NV: Key Facts
Summary 11 Koffie F Rombouts NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Koffie F Rombouts NV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Koffie F Rombouts NV: Competitive Position 2008
TEA IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 27 Other Tea by Type: % Off-trade Volume 2005-2008
Table 28 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 29 Retail Sales of Tea by Subsector: Value 2003-2008
Table 30 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 31 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 32 Tea Company Shares 2004-2008
Table 33 Tea Brand Shares 2005-2008
Table 34 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 35 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 36 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 37 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013